headway - Staff Product Marketing Manager (PMM), Provider Growth
Responsibilities
• Build deep provider insight. Understand the provider, market, and competitive landscape, and bring that perspective into Product and Growth decisions. • Own provider positioning and messaging. Turn provider insight and Headway's capabilities into a clear, differentiated story that attracts providers and builds trust. • Lead Provider Growth GTM. Own GTM strategies that drive provider acquisition, activation, and early engagement, from positioning and messaging through execution. • Lead GTM channel planning and execution. Translate GTM strategy into an integrated marketing plan and lead cross-functional marketing partners to execute against shared goals. • Find the leverage. Identify the highest-impact opportunities to attract and activate providers, even before a brief or roadmap exists. • Equip teams to tell a consistent story. Give Growth, Sales, Enablement, and Customer Success the frameworks and tools they need to bring our provider story to life. • You’d be a great fit if… • You have significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses, with a track record of driving customer acquisition and activation. • You know the customer and market cold, can build positioning and messaging, and have influenced Product and Growth strategy, not just supported launches. • You understand how to drive provider acquisition and activation, connecting customer insight, positioning, and GTM execution to measurable business outcomes. • You’re comfortable with ambiguity, can form a point of view without perfect information, and know how to prioritize what matters most. • You can lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority. • You hold strong points of view with senior stakeholders and change them when the evidence changes. • You use AI to improve your work and build workflows that improve the quality or velocity of the broader team.
Benefits
• The expected base pay range for this position is $190,400-$238,00 based on a variety of factors including qualifications, experience, and geographic location. • We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. • Medical, Dental, and Vision coverage • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Training and professional development • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
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