headway - Staff Product Marketing Manager (PMM), Patient Growth
Responsibilities
• Own the patient journey. Understand what patients believe, need, and experience at each step, and use those insights to influence Product and GTM. • Find the leverage. Use customer insight and funnel data to identify the highest-impact opportunities before a brief exists. • Make it easier to choose Headway. Reduce friction through better messaging, information sequencing, and experiences that anticipate what patients need. • Own patient positioning and messaging. Build the messaging framework and launch narratives that translate our brand and product value into a compelling reason to choose Headway. • Lead patient GTM. Partner across Growth and Lifecycle to define what we bring to market, for whom, when, where, and with what message. • Build a test-and-learn engine. Develop hypotheses, run experiments, and use the results to continuously improve the patient journey. • Raise the PMM bar. Bring strong craft and judgment that helps shape how we approach consumer Product Marketing as the team grows. • You’d be a great fit if… • You have significant experience product marketing or growth marketing (8+ years) including meaningful consumer-facing work and ownership of business outcomes. • You have deep customer curiosity and can turn qualitative insight and quantitative evidence into clear decisions. • You understand consumer funnels and are comfortable working across both acquisition and lifecycle. • You have a strong experimentation habit and think in hypotheses that can actually be proven wrong. • You’re a strong strategic writer who can develop positioning, messaging, briefs, and narratives. • You’ve worked in a regulated or highly constrained consumer category and know how to build great marketing within those constraints. • You’re comfortable with ambiguity and would rather help shape the answer than wait for direction. • You have strong points of view, can influence senior stakeholders, and update your thinking when the evidence changes. • You use AI thoughtfully in your workflow while knowing where human judgment still matters. • You can point to measurable examples where your work changed customer behavior and business outcomes.
Benefits
• The expected base pay range for this position is $190,400-$238,00 based on a variety of factors including qualifications, experience, and geographic location. • We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. • Medical, Dental, and Vision coverage • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Training and professional development • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT