maneuver-marketing - Direct Response Copywriter (Health & Wellness)
Requirements
• 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches • Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy • A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche. • Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews) • Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals. • Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
Responsibilities
• FUNNEL OPTIMIZATION & PERFORMANCE • Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV • Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages. • Continuously refine ad copy,landing pages and listicles based on testing insights and performance data. • CREATIVE DEVELOPMENT & IDEATION • Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages. • Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe. • Maintain swipe libraries and trend repositories to spark innovation across creative teams. • CUSTOMER PSYCHOLOGY & RESEARCH • Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators. • Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses. • Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles. • CROSS-FUNCTIONAL COLLABORATION • Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives. • Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns. • Work with project managers to prioritize testing roadmaps and streamline execution workflows. • COMPLIANCE & MESSAGING CONSISTENCY • Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines. • Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment. • Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy. • AI & INNOVATION IN COPYWRITING • Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production. • Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas. • Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance. • HOW YOU’LL SUCCEED • Maneuver is an OKRs, KPIs & data-driven company, we are not Mad (Wo)Men (Well, not all), but Math (Wo)Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company: • Key Objective #1: Drive Funnel Performance Through High-Converting Video Creatives • Key Objective #2: Consistently Generate Fresh Creative Concepts and Iterations • Key Objective #3: Leverage Customer Psychology to Enhance Emotional Resonance
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