frontify - Brand Creative Copywriter

• ● You'll help define and sharpen Frontify's point of view on brand orchestration, AI, governance, creative quality, and the future of brand management. • ● You'll translate strategic priorities into clear, ownable messaging that works across multiple channels and audiences. • ● You'll develop campaign narratives, social content, webinar storylines, launch messaging, event themes, editorial angles, and brand storytelling concepts. • ● You'll write the content that brings those ideas to life across key brand and marketing channels. • ● You'll build messaging systems, content pillars, social formats, and repeatable frameworks that help Frontify show up consistently over time. • ● You'll partner closely with Product Marketing, Sales, Partnerships, and our Creative Studio to shape ideas before execution. • ● You'll bring proactive thinking to the team through new perspectives, audience insights, competitive observations, and cultural relevance. • ● You'll help Frontify develop a more distinctive, confident brand voice and avoid generic B2B SaaS language. • ● You'll use AI thoughtfully as part of the creative and content workflow while maintaining strong human judgment, taste, and strategic control. • ● You can work in a hybrid format where you’re able to work on-site in our London office twice a week, and then choose where works best for you for the rest of the week. • ● You have 6+ years of experience in B2B brand copywriting, creative strategy, messaging, content strategy, integrated marketing, or a related discipline. • ● You've developed brand messaging, campaign platforms, social concepts, webinar content, or thought leadership programs for complex audiences. • ● You understand marketers, brand leaders, and creative teams, along with the pressures they face in modern marketing organizations. • ● You can turn complex product, technology, and business concepts into simple, distinctive, audience-relevant language. • ● You're confident developing a point of view, not just responding to a brief. • ● You combine strategic thinking with hands-on execution and can move from creative idea to finished copy across multiple formats. • ● You bring strong social writing skills and know how to create content that resonates across modern B2B channels. • ● You have experience building messaging frameworks, content pillars, or repeatable creative systems. • ● You're curious about AI and understand that strong brand foundations, governance, and human judgment are essential to making it useful. • ● Experience in B2B SaaS, brand management, creative operations, or marketing technology is a plus. • ● Your friends would describe you as creative, thoughtful, curious, and proactive.