BVNK - Senior Product Marketing Manager

• Product Education & Enablement Programmes • Design and own BVNK’s end-to-end product education system across sales, solutions, and customer teams • Build structured learning journeys (e.g. onboarding, certifications, advanced modules) across core product areas (payments, wallets, stablecoins & blockchain education) • Develop scalable enablement assets: playbooks, capability matrices, demo frameworks, FAQs, and use case libraries • Run ongoing enablement sessions and embed continuous learning loops (not one-off trainings) • Measure and improve sales confidence, product understanding, and time-to-productivity • Competitive & Market Intelligence • Build and maintain a centralised competitive intelligence system (battlecards, positioning frameworks, deal insights) • Track and analyse competitors and translate insights into actionable sales guidance • Develop clear “how we win” narratives by segment, use case, and competitor • Turn win/loss insights and field feedback into updated positioning and enablement • Act as the go-to expert on market dynamics across payments, fintech, and stablecoins • Sales Enablement Systems & Automation • Move BVNK from static collateral to a scalable, systemised enablement engine • Build and maintain a single source of truth for product, positioning, and capability information • Develop automated workflows (e.g. Slack bots, knowledge hubs, AI assistants) to help teams access answers instantly • Identify repetitive workflows across PMM, sales, and content, and automate them using AI and tooling (e.g. n8n, LLMs) • Ensure enablement content is always current, accessible, and embedded into daily sales workflows • Customer & Field Insights Loop • Capture structured insights from sales, solutions, and customers (e.g. objections, blockers, use cases) • Run win/loss analysis to refine positioning and improve conversion • Translate insights into practical enablement updates (not just reports) • Ensure the voice of the customer is reflected in how we position and sell the product • What we need from you: • Experience in fintech, payments, or crypto/stablecoin infrastructure • A track record of building sales enablement programmes and systems, not just content • Strong understanding of competitive positioning and market intelligence frameworks • Experience implementing automation and AI tooling in marketing or sales workflows • Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing • A structured, systems-thinking mindset with a bias for execution • What you can expect from us: • Fair and competitive salary at every stage of your growth