GlossGenius - Senior Product Marketing Manager, Upmarket
Requirements
• 4+ years of Product Marketing experience in B2B SaaS, fintech, or a related industry • Proven end-to-end experience taking a company into a larger customer segment • Deep understanding of sales enablement and competitive positioning that actually moves win rates • Exceptional ability to drive alignment across marketing, sales, product, and creative • Data-driven instincts — you make calls based on what the funnel and the customers are telling you, not on what feels right • You're already building with AI and will bring a demonstrated point of view on how AI can accelerate product marketing • Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging
Responsibilities
• Own the go-to-market strategy for larger, multi-location service business customer segments — from positioning to launch to ongoing iteration, ensuring our messaging resonates and clearly differentiates GlossGenius from competitors • Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales — and define where each works best • Partner with Strategy & Operations to define success metrics and ICP - pipeline, conversion, ACV, retention • Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends • Equip marketing with channel assets that acquire this segment, and arm sales with collateral, case studies, and competitive positioning that closes • Shape product roadmap decisions based on customer insights, market demands, and competitive gaps - you'll be the voice of the upmarket customer inside the company
Benefits
• Competitive health & dental insurance options, with premiums partially covered by GG • Fertility and adoption benefits via Carrot and Kindbody • Generous, fully-paid parental leave policy • 401k benefit — employees are eligible to contribute starting day 1 of employment • Professional Development — employees receive a yearly stipend for approved learning and educational-related expenses • Pre-tax commuter benefits • Dependent Care FSA • Team Bonding opportunities — as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year • The base salary for this role is between $160,000-180,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering. • At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer. • Personal Information: Notice at Collection for Employees and Applicants • Agency SubmissionsIf a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. • GlossGenius may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.
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