CollectlyInc - Collectly - Founding Product Marketing Manager
Requirements
• 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment. • Background in healthcare, RCM, or EHR ecosystems. • Strong story telling ability - can translate technical features into clear, compelling customer benefits. • Experience building GTM launch plans and enablement assets that drive adoption. • Exceptional written and verbal communication skills. • Comfortable interviewing customers, building case studies, and creating advocacy programs. • Highly collaborative, able to work across Product, Sales, and Marketing. • Familiarity with sales enablement tools and platforms. • Alignment with Collectly's GTM Values: • We are owners - we have humility and put the team first. • We know our numbers - we are data-driven and understand how to impact our business internally and our customers' business externally. • We are AI powered - we automate easy repetitive tasks and research so we can solve harder problems and have a greater impact. • We are one with the Buffalo - we expect that there will be challenges along the way and, like the Buffalo, we confront these challenges head on by running INTO the storm. • ## Core Competencies • Strong positioning and narrative development - can translate product into clear business value. • Deep understanding of B2B SaaS buying cycles and enterprise sales motion. • Ability to improve how deals are won through messaging and enablement. • Data-driven mindset with a focus on measurable GTM impact. • High-standards, strong ownership, and bias toward action. • Thrives in fast-paced, ambiguous environments. • Experience supporting enterprise or mid-market sales teams. • Familiarity with AI-driven or workflow automation products. • Track record of building customer proof (case studies, advocacy, references).
Responsibilities
• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market. • Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement. • Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories. • Partner with Sales and Customer Success to amplify customer advocacy and expand adoption. • Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy. • Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement. • Analyze competitive landscape and market trends to refine Collectly's positioning. • ## What Success Looks Like • Rapidly ramp on product, ICP, and competitive landscape - becoming deeply fluent in how we win. • Refine core positioning and upgrade key messaging and sales assets. • Deliver enablement used in active deals and stand up a repeatable GTM launch framework. • Identify the highest-leverage gaps in how we position and sell - and begin closing them. • Over two quarters, success includes: • Improved win rates and sales efficiency driven by stronger positioning and enablement. • Consistent, high-quality product and feature launches. • A steady pipeline of customer proof (case studies, references) used across the funnel. • Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.
Benefits
• Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it. • Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us. • Equity Opportunities: Share in our success with stock options - your hard work will drive our growth. • Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future. • Student Loan Support: We help lighten the load with contributions toward your student loans. • Competitive Compensation: $150,000 - $185,000 per year • If you think you’re a “Buffalo” who has what it takes to have a meaningful impact within our rapidly growing organization and to the broader healthcare industry - apply to come join our team today!
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