Power Digital - Measurement Lead, Marketing Science
Requirements
• Bachelor's degree in Marketing, Business Administration, or a related field. • 6+ years of experience in Marketing Analytics and Measurement. • 3+ years of agency experience. • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies. • Proficiency in R, Python, and SQL. • Experience with ETL tools, such as Funnel.io and Fivetran. • Strong understanding of full-funnel marketing strategies. • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools. • Excellent communication and organizational skills to collaborate effectively across teams internally and externally. • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports. • Highly dependable individual who thrives in a fast-paced environment and is a self-starter. • Excellent problem solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders. • Team-oriented and collaborative, effective interpersonal skills, highly organized • cData visualization skills using Looker and analysis in Excel • Excellent communication and presentation skills • Ability to work independently and as part of a team • Strong attention to detail • Self-motivated and able to work under pressure • Key Performance Indicators (KPIs) • Maintain 90%+ revenue retention for dedicated Measurement accounts • Client sentiment for dedicated accounts • Efficiency and quality of analysis delivery, both in the hard output and the presented narrative • Most Important Things (MITs) • A creative, problem-solver mind with a foundation of hard data skills • Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc. • Experience using Data Science to guide marketing decisions
Responsibilities
• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python. • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement. • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams. • Ensure that insights are actionable and tied to client business goals. • Provide strategic advice and "so what" insights for ongoing measurement optimization. • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact. • Consistently drive efficiencies within the current measurement and marketing science processes • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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