Dave - Organic Growth & Discovery Lead (SEO/AEO)
Requirements
• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on work on AEO, GEO, or AI search optimization and a track record of leading cross-functional initiatives (specifically for consumer products/b2c). • Demonstrated success growing organic into a real acquisition channel measured against a business outcome and cost efficiency rather than traffic, with specific work you can walk through and explain. • Onsite content strategy depth - you’ve built topical authority from scratch, mapped content to real search and prompt intent, directed writers through briefs, and made hard calls about what to consolidate or kill, with the writing and editing judgment to hold the work to a publishable standard. • Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR, and the judgment to explain why a given placement was worth pursuing. • Current, hands-on experience improving visibility in AI answer engines, and a defensible point of view on how to measure it. • Technical and data fluency without needing to be the expert - you can read a site audit, understand how structure and performance affect discoverability, brief a product team credibly, and pull and interrogate your own data in GA4, Search Console, spreadsheets, or SQL. • Fintech or financial services industry experience • Experience with programmatic or templated content at scale • Familiar with organic strategies for App channels (App Store Optimization, etc) • What to expect • What to expect • You own the outcome, not just the ranking. You think about how organic discovery affects the broader business - from acquisition cost to member quality and long-term retention - and you get traction on work you don’t own by bringing a business case rather than a best practice. You exercise judgment about brand safety and regulatory risk without waiting to be policed. • You also work well across teams. Organic discovery requires coordination across product, martech, brand, content, partnerships, and compliance, and you build trust with those partners along the way. When new information changes the path forward, you adjust thoughtfully while keeping momentum. Feedback and collaboration sharpen the work. • You’ll have meaningful ownership in shaping how organic discovery contributes to Dave’s growth. Some opportunities will be clear. Others will require experimentation and creative thinking. Decisions here are grounded in data, member impact, and long-term business outcomes.
Benefits
• Mission-driven impact — You'll build organic growth and discovery strategies for financial products that serve millions of underserved Americans. Your work directly impacts financial health and accessibility for people who need it most. • Mission-driven impact • Strategic autonomy — This is a founding role for AEO. You'll have significant autonomy to build strategies, test tactics, and make decisions with limited constraints or playbooks to follow. • Strategic autonomy • Strong resources and support — You'll partner with world-class Product, Engineering, Analytics, and Marketing teams equipped to support your initiatives. You'll have the budget to test, learn, and scale. • Strong resources and support • Meaningful challenges — You'll solve complex problems: reaching underserved audiences, building acquisition models for emerging financial products, managing unit economics in competitive channels, and driving profitable growth. • Meaningful challenges • Ready to build for the underdog?Reports to: Director, User Acquisition • Don’t let imposter syndrome get in the way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles. • At Dave, our people are just as important as our product. Our culture reflects the values that guide who we are, how we work, and what we aspire to be. Daves are member-centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual-first company, team members can live and work anywhere in the United States, except Hawaii. • 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals • 💻 Flexible hours and virtual-first work culture with a home office stipend • 🏥 Premium Medical, Dental, and Vision Insurance plans • 👶 Generous paid parental and caregiver leave • 💰 401(k) savings plan with matching contributions • 📈 Financial advisor and financial wellness support • 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break • 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team • Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
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