Fitt Talent Partners - Retention Marketing Lead
Requirements
• 4+ years running retention or lifecycle marketing for a DTC brand, with at least two years as the primary owner of Klaviyo (or an equivalent ESP) for a list of several hundred thousand or more. • Hands-on in Klaviyo: you build the flows, segments, and reports yourself rather than briefing someone else to do it. • A track record of measurable results you can explain: flow revenue growth, repeat rate, cross-sell or upgrade rates, list reactivation. • Experience bringing a program in-house from an agency, or otherwise taking over a messy, half-built lifecycle setup and fixing it. • Comfortable with data: GA4, Shopify Analytics, Triple Whale or similar, and able to build your own reporting rather than waiting for it. • Clear writer and communicator who can brief designers, push back on priorities, and keep several teams aligned without a formal reporting line. • Curious about AI tools and already using them in your own work.
Responsibilities
• Retention Strategy and Ownership • Own the customer journey across email, SMS, and onsite touchpoints, and be the single point of accountability for retention revenue. • Audit the current program in the first 30 days: existing Klaviyo flows (mapped today in Figma), campaign cadence, segmentation, list health, deliverability, and the prior agency's work, and produce a prioritized plan with targets. • Define and report on the two headline metrics for this role, lead conversion and silicone-to-smart-device upsell rate, alongside repeat purchase rate, LTV, list growth, and flow and campaign revenue. • Lifecycle Flows and Campaigns • Build, rebuild, and maintain the full flow library in Klaviyo: welcome and lead nurture drips, abandoned browse, cart, and checkout, post-purchase and onboarding, cross-sell from silicone rings to smart devices, replenishment and re-engagement, winback, and sunset. • Design the smart device onboarding and education sequence (sizing kit, app setup, feature discovery, HSA/FSA eligibility) so new wearable customers reach their first week of use. • Plan the email and SMS campaign calendar with Brand, including product drops, seasonal moments (Valentine's Day, wedding season, BFCM, holiday), and audience-specific programs for first responders, military, and athletes. • Brief and QA creative with the Brand team; write or edit copy where needed so campaigns ship on schedule. • Segmentation, Data, and Testing • Build a segmentation model that separates the historical base, the active base, silicone-only buyers, smart device owners, and leads who have not purchased, and set a distinct strategy for each. • Run a continuous testing program across subject lines, send time, offer structure, content, and flow logic, and keep a running record of what moved results. • Own list growth and capture: onsite forms, pop-ups, SMS opt-in, and lead magnets, including the quality of leads coming in from paid. • Keep the Klaviyo, Shopify, Triple Whale, and GA4 data connections accurate so attribution and reporting hold up. • Use AI tools to speed up analysis, reporting, and workflow automation.
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