Canonical - Product Marketing Lead

Remote - EMEA+ Equity3w ago

Remote Staff EMEA Internet of Things Software Growth Lead Product Marketing B2B Public Speaking Storytelling Reporting

Requirements

• Strong written and verbal communication in English • An exceptional academic track record from high school and university • Proven product marketing experience in B2B software, SaaS, or open source • A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's • Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate • The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet • Comfort using data to test a hypothesis, evaluate a campaign, and change your mind • Ability to influence and align stakeholders across product, sales, and marketing without formal authority • Excellent storytelling skills applied to technical solutions, for both developer and executive audiences • Skill at managing complex, cross-functional projects with several dependencies and a fixed date • Fast adaptation to change and to new technology in marketing • Proactive, outcome-driven, and confident operating independently at a global scale • Experience marketing to developers, or in infrastructure, security, or IoT categories • Familiarity with open source communities and commercial open source business models • Experience across both product-led and sales-led motions, and with the handover between them • Public speaking, webinars, or conference presence in a technical field • Experience mentoring or leading other product marketers

Responsibilities

• Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck • Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting • Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it • Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives • Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions • Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline • Raise the standard of the craft around you through review, mentoring, and shared frameworks

Benefits

• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. • 🏠Fully remote working environment - we’ve been working remotely since 2004! • 📚Personal learning and development budget of 2,000 USD per annum • 🏝 Annual holiday leave • 👶Parental Leave • 🧑‍💼Employee Assistance Programme • 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ • Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.