B12 - Marketing Manager
Requirements
• You have strong startup experience and are comfortable working in a fast-moving, resourceful environment. • You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts. • You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition. • You love brainstorming new concepts, ad creatives, campaign ideas, and messaging. • You have experience acquiring small businesses and prosumer customers. • You understand how to assess campaign impact and estimate the effort needed to generate results. • You can manage multiple projects simultaneously and identify the fastest path to value. • You bring a full stack of marketing skills, from ideation to execution and analysis. • You have experience managing paid digital marketing campaigns. • You have excellent command of the English language and are a strong writer. • You’re able to create compelling content for ads, emails, landing pages, and campaigns. • You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance. • You have at least 3 years of marketing experience, including at least 1 year in a senior role.
Responsibilities
• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs. • Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels. • Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution. • Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials. • Build a library of creative concepts to communicate value to different buyer personas. • Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention. • Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.
Benefits
• If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here. • B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.
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