Plaud - Email Marketing Senior Specialist (EU) - Singapore
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Requirements
• 5+ years of lifecycle or email marketing experience with direct ownership of European markets. • Demonstrated track record of driving revenue through automated flows, campaign optimization, and advanced segmentation strategies. • Fluent in French with the ability to review and validate marketing copy quality. • Fluent in English as a working language. • Strong working knowledge of GDPR, CAN-SPAM, and country-specific EU regulations. • Proven experience managing campaigns across multiple European markets simultaneously. • Comfortable operating across different currencies, languages, and time zones while maintaining performance and operational accuracy. • Experience managing execution teams, specialists, or external agencies to deliver high-quality output at scale. • Fluency in German, Italian, or Spanish. • Experience in DTC, e-commerce, or high-growth consumer brands. • Advanced CRM automation, lifecycle optimization, and A/B testing expertise.
Responsibilities
• Act as the GDPR and Data Compliance lead for all European email marketing activities, ensuring strict adherence to EU regulations including GDPR, Double Opt-in requirements, Germany’s Impressum laws, and other country-specific compliance standards. • Drive lifecycle revenue growth across fragmented European markets, with focused ownership of France and Germany as priority regions. • Build and manage a multi-track European marketing calendar aligned with regional commercial events (e.g., French Soldes, German Black Week, Spanish Three Kings Day). • Coordinate and manage external translation agencies and freelancers to deliver high-quality localized content in French, German, Italian, and Spanish. • Ensure cultural nuance and brand consistency across all markets while optimizing for local conversion performance. • Oversee the EU Operations Specialist to ensure flawless campaign execution, including QA of links, currency accuracy, segmentation logic, and translation validation. • Lead the Tier 2 market growth strategy (Italy and Spain) to unlock incremental lifecycle revenue opportunities. • Establish scalable workflows that maintain execution precision across multiple languages, currencies (€ / £), and time zones. • Personally lead retention strategy for France, validating copy quality and ensuring messaging aligns with French cultural and aesthetic expectations. • Optimize segmentation, personalization, lifecycle flows, and testing programs to maximize LTV across EU markets.
Benefits
• Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. • Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. • Define the next-gen paradigm for human-AI interaction. • Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. • Work with passionate teammates who value innovation, collaboration, and customer success. • Grow your career in a culture that champions continuous learning and fast career development. • Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
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