Appinio - Working Student Marketing DACH (m/f/d)

• Contribute to content creation across channels, including blog articles, social media posts, and email campaigns, leveraging AI tools in a thoughtful and effective way • content creation • Maintain and update website content using CMS tools like HubSpot • website • Assist in the preparation and execution of marketing reports and studies in close collaboration with our Research team, including questionnaire setup, data preparation, and creation of result overviews • marketing reports and studies • Support PR activities such as drafting press materials, researching relevant journalists, and tracking coverage • Help localize global marketing and product content for the DACH market, including adapting presentations and sales materials • product content • Contribute to content management and sales enablement by organizing and maintaining marketing assets for cross-functional use • content management • Support CRM management in HubSpot, including data hygiene and database maintenance • CRM management in HubSpot • Assist in the planning and execution of marketing events (e.g. webinars, roundtables, trade fairs), including coordination, logistics, and follow-ups • marketing events • You are currently enrolled in a degree program in Marketing, Business, Communications, or a related field, with at least one year remaining in your studies • at least one year • You are highly fluent in both German and English, with excellent written and verbal communication skills • German and English • You are available to work 15-20 hours per week, with flexibility around exam periods or similar • 15-20 hours per week • You have a strong interest in B2B marketing and SaaS environments • You are proactive, hands-on, and eager to learn by doing • You are structured, detail-oriented, and reliable in your work • You are comfortable using digital tools; experience with HubSpot, CMS platforms, AI tools, or similar solutions is a plus