Zeely Inc. - CRM & Email Marketing Lead
Requirements
• 6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies. • Proven experience owning and scaling an end-to-end CRM lifecycle with a measurable impact on activation, retention, and revenue. • Strong background in data-driven decision making, including cohort analysis, funnels, and experiment evaluation. • Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation. • Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products. • Experience working with large user bases (100k+ MAU) and high-volume CRM communications. • Strong segmentation and personalization skills, with experience moving from mass campaigns to behavioral and event-driven CRM. • Ability to collaborate effectively with Product, Analytics, and Engineering teams, translating business goals into CRM strategies. • High level of ownership, autonomy, and accountability — comfortable operating in an environment with evolving processes. • Willingness to be hands-on when needed, while building scalable systems and processes.
Responsibilities
• Own and evolve the full CRM lifecycle — from registration and first payment to activation, retention, and reactivation. • Design end-to-end user journeys across email, mobile push, in-app, and other CRM channels. • Drive user activation and early value through structured onboarding and lifecycle flows. • Build cohort-based retention flows and behavioral reactivation campaigns with measurable impact on churn and engagement. • Improve conversion to paid users by enhancing ARPU, LTV, and overall CRM contribution to total revenue through initiatives. • Lead segmentation, personalization, experimentation from hypothesis design to decision making using proper control groups for A/B testing. • Collaborate closely with Product, Analytics, Engineering, and Growth teams on strategic ownership combined with hands-on execution of CRM processes and infrastructure improvements.
Benefits
• Operating at real scale — with over one million users across Tier-1 markets, CRM at Zeely is not an experiment but a mission-critical growth engine. • Remote-first approach: work from anywhere, with access to our offices in Warsaw and Kyiv. • We take care of the essentials. Paid time off, sick leaves, and financial support with private entrepreneurship matters. • Regular performance reviews to ensure your growth is transparent and rewarded. • Recruitment Process: • Recruiter Interview → Test Task → Interview with Hiring Manager & CCO → Reference Check → Job Offer. • If this role aligns with the kind of impact you want to make next, we’d love to hear from you. • Send us your CV — we’d love to get to know you better!
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