synthesia - Senior Digital Designer

• Be an owner of the visual architecture for the Solution Creative Design function — defining the template systems, motion frameworks, and brand-execution standards that scale across our customer base • Design reusable libraries, modular components, and content systems that accelerate onboarding, pilots, and expansion for some of the world's largest enterprises • Partner with Sales, CS & Solutions Consulting to embed creative output into commercial motions — from pilot delivery and onboarding through to QBRs and expansion plays • Translate customer goals and commercial KPIs into design decisions; tie visual execution to measurable outcomes like activation rate, time-to-value, content velocity, and NRR • Set and uphold the creative bar across the team's output - leading reviews, raising quality standards, and mentoring mid-level and junior designers as a craft and quality coach • Drive the evolution of design tooling, rituals, and operations — reviews, QA, libraries, documentation — so the team gets faster, more consistent, and more scalable • Shape platform-wide template architecture, partnering with Product where customer-facing design intersects with the platform itself • Act as a strategic creative voice in cross-functional initiatives: GTM launches, lifecycle programs, customer rollouts, and high-stakes enterprise engagements • Stay close to the AI video frontier — infusing innovation into design, motion, and storytelling so our outputs feel current and ambitious • WE'D LOVE TO HEAR FROM YOU IF… • 8+ years of design experience in commercial / GTM-facing environments (SaaS, enterprise software, or commercial-side teams in agencies serving SaaS clients), with a portfolio that shows scaled systems — not just standalone deliverables • You have demonstrably owned a design system, template library, or visual framework at scale — and can walk through how it was structured, adopted across the org, governed, and measured • You understand the commercial mechanics of a SaaS business and can confidently connect design work to metrics like time-to-value, activation, retention, and expansion • You've worked shoulder-to-shoulder with Sales, Customer Success or Solutions Consulting and are comfortable holding your own in commercial conversations • You're a senior craftsperson with deep fluency in Figma, Photoshop, and Illustrator, strong working knowledge of After Effects and Premiere Pro, and a sharp eye for typography, motion, and brand execution • You've mentored and raised the bar for other designers — IC1s and IC2s look to you as a coach for quality, judgment, and craft • You bring a systems-thinking mindset — when you see an asset or process being recreated, your instinct is to standardise it • You're comfortable being a strategic creative partner across functions, and equally comfortable in the details of high-craft execution