Qualified Digital - Experience Strategy/User Experience (UX) Lead
Requirements
• 6+ years of experience as a UX designer or professional at an agency • Complete familiarity and expertise in UX design, research, and testing deliverables and activities • Figma proficiency is required. • Exceptional communication and facilitation skills at multiple levels; a strong ability to communicate clearly and directly to clients • Ability to lead projects and initiatives with some oversight from a Director-level UX practitioner • Ability to create high-quality, key deliverables for UX work with minimal oversight • Ability to manage several projects at once • Experience with Adobe Experience Manager or similar content management systems • Experience with healthcare organizations and B2B is a plus • Qualified Digital (QD) is a full-service digital agency focused on imagining, building, measuring, and improving digital experiences across marketing ecosystems. We specifically focus on the integration of systems related to experience strategy and design, WCM/CMS strategy, and implementation, optimization and personalization, marketing automation, CDP, and data analytics. • QD is a team of experts who know the value of building connections for our clients – and ourselves too! Our mission is to advance the healthiest and most connected brands around. We’re looking for people with unique voices and talents, insatiable curiosity, and a desire to be recognized for all that you are and do to help us create and orchestrate experiences & operations that are connected, human and intelligent. • As a woman-owned and LGBTQIA+-owned business, we understand that diversity isn’t a box to tick or a quota to hit; it’s in the very fabric of the work we do. Even if you don’t feel you meet every single qualification listed above, we strongly encourage you to apply – especially if you are in a historically-disenfranchised group. QD is dedicated to creating an inclusive, welcoming employee experience for all, regardless of gender identity, gender presentation, religion, sexual orientation, age, or disability. • Bring your best self – your whole self – and do the work of your life here at QD!
Responsibilities
• Be a storyteller; understand the goals, what data or information we need to meet and exceed those goals, and how to create a narrative that excites, inspires, and provides direction for both the client and the internal team • Have the consumer’s best interests in mind at all times, while also being an expert in the client’s business; focus on creating experiences that provide tangible value • Help define and conduct the research needed to gain insights and drive the project strategy, understanding how to right-size activities to scope and timeline without sacrificing Voice of Customer insights. Research could include: Voice of Customer (VoC) surveys and interviews, concept testing and market validation, stakeholder discussions and workshops, testing and optimization programs, and everything in between • Create and facilitate workshops with client teams to achieve consensus, promote understanding, and gain buy-in • Drive and execute on a strategic vision to reimagine the core experience for our clients • Use research, Voice of Customer feedback, data, and experimentation to identify and define opportunities, working with cross-disciplinary to prioritize, building out a roadmap that allows incremental phases that drive real customer value • Work with other disciplines to draft a measurement plan that proves the value of the experience pre and post launch • Define user personas, journey maps, and experience flows based on research findings • Translate user insights into design concepts, sketches, wireframes, and high-fidelity prototypes accompanied by annotations • Work within a design system • Create information architecture • Work with a cross-disciplinary project team to bring prioritized opportunities to life through interactive concepts, planning and moderating consumer-viability research and testing on these concepts to ensure value in the market • Conduct Service Design workshops to understand consumer, operational, and technical pain points and opportunities, as well as orchestrate the service design for optimized and/or net new experiences • Conduct testing, both formative and evaluative; create insightful and actionable findings read-outs • Have interest in and a working knowledge of the most current accessibility principles and guidelines • Give visual design feedback and critique to push and pressure-test the work • Provide strong representation for UX design and customer experience within and outside of the organization • Keep tabs on trends, best practices, and emerging standards in the digital landscape • Act as an ambassador to our culture, centering first on humans – always
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