Life360 - Sr. Demand Generation Associate, Life360 Ads
Requirements
• 5+ years in B2B demand gen, marketing operations, or digital marketing, with a track record of measurable lead and pipeline growth. • Builder's track record: you have set up lead scoring, routing, and nurture programs in HubSpot yourself, and you can show us. • Hands-on HubSpot and Salesforce skills, including how data moves between them. • Website ownership: you have managed a website and built landing pages, and you know how to brief and check the work of developers and agencies. • SEO foundation: keyword strategy, on-page and technical SEO, site structure, and structured data, with results you can show. • AI search know-how: you understand how AI tools find and cite content, and you have shaped content to improve visibility in them. • Paid search and LinkedIn Campaign Manager experience, with results you can show. • AI-native operator: you use AI tools in your daily work (research, analysis, reporting, building) and can guide them to produce work that fits the brand. • Data-driven decision maker who can build dashboards, spot problems early, and explain what the numbers mean for the business. • Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and an SEO tool such as Ahrefs or Semrush (or equivalent). • Strong cross-functional partner who works well with Sales, Content, Creative, Events, and PR, and can influence priorities without direct authority. • Clear, confident communicator who explains technical things in plain words to sellers and non-technical teammates.
Responsibilities
• Build our first lead process with Sales: agree on lead stages, buyer fit, a qualified opportunity, follow-up timing, and routing. Start with simple rules and clear next steps; introduce more advanced scoring when useful data is available. • Own Marketing's use of HubSpot and the lead handoff into Salesforce. Partner with Sales Operations and system administrators on integration, permissions, account ownership, data quality, and reporting. Coordinate changes with the teams that control the systems. • Own Life360 Ads website and landing-page operations. Build and improve pages within the available tools, partnering with life360.com owners, developers, and agencies for technical work. Content owns the words and Design owns the visual assets; you own forms, testing, tracking, and conversion. • Lead search-engine optimization (SEO) for Life360 Ads. Prioritize keyword strategy, useful page structure, and on-page improvements, and brief developers on technical fixes and structured data. Sequence the work against buyer needs and available support. • Plan, run, and improve selected paid search and LinkedIn lead-generation campaigns, with priorities and spending agreed with the Senior Director. Establish reliable tracking and Sales follow-up before expanding. • Own email and LinkedIn campaign operations: audiences, lists, sends, forms, ad accounts, testing, and reporting. The Content Manager owns the message and editorial calendar. Agree on campaign goals and timing together. • Build useful campaign pages and forms, using gated content where it serves a clear purpose. Make sure event and website inquiries reach the right seller and receive timely follow-up. • Support account-based campaigns aimed at named brands and agencies. • Set up tracking and practical dashboards with Sales Operations. Check lead capture and follow-up weekly; report monthly on lead quality, sales conversations, qualified opportunities, and campaign spending. Use cost per lead as one measure, not the main definition of success. Explain the results and recommend what to improve. • Test pages, offers, and campaigns. Do more of what works and stop what doesn't. • Meet with sellers regularly to hear what is working and fix what is not. • Work with Content, Product Marketing, Design, Events, and PR on a shared campaign schedule. Partner with life360.com owners, developers, and Sales Operations on technical delivery. Make support needs and dependencies clear before committing to timelines.
Benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees) • Paid parental leave • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership and Tile trackers • Life360 Values • Our company's mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference. • Be a Good Person: We have a team of high integrity people you can trust. • Be Direct With Respect: We communicate directly, even when it's hard. • Members Before Metrics: We focus on building an exceptional experience for families. • High Intensity, High Impact: We do whatever it takes to get the job done. • Our Commitment to Diversity • We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
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