Tactacam - Graphic Designer, DEFEND

• Multi-Channel Design Creation: Develop visually compelling designs for a wide variety of mediums, including print collateral (catalogs, packaging, brochures, signage), digital assets (social media graphics, website banners, email campaigns), and broader brand identity materials. • End-to-End Execution: Take design projects from initial concept through to final production, ensuring high quality, timely delivery, and strict adherence to brand guidelines across all touchpoints. • Cross-Platform Optimization: Prepare and optimize design files for their intended mediums. This includes managing print production specifications (e.g., bleeds, CMYK, high resolution) as well as digital requirements (e.g., responsive design, web-safe formats, file size optimization). • Collaboration &Feedback: Actively participate in creative reviews, collaborating closely with marketing, product, and leadership teams to translate project objectives into impactful designs and refine assets based on constructive feedback. • Asset Management: Maintain meticulously organized project files, version control, and brand asset libraries to facilitate an efficient workflow and seamless team collaboration. • Concept Development: Brainstorm and conceptualize comprehensive design campaigns that resonate with the hunting and outdoor demographic, ensuring consistency in brand voice and aesthetic. • Stay Updated: Remain current on general design trends, typography, print production techniques, and emerging digital design tools to keep our creative output fresh and engaging.