Eucalyptus - Analytics Engineer - London - UK
Requirements
• Experience with consent management platforms (OneTrust, Cookiebot, or equivalent) • Exposure to attribution modelling, MMM, or incrementality frameworks • Experience working in a regulated industry or across multiple jurisdictions
Responsibilities
• Marketing event tracking, end to end • Implement and maintain tracking across web and app surfaces using Google Tag Manager and Segment • Configure and manage integrations with key ad platforms — Meta, Google Ads, TikTok, and others • Debug tracking issues using browser dev tools, network requests, and tag inspection tooling • Partner with engineering on server-side tracking and event ingestion • Segment event pipelines • Own marketing-relevant event schemas within Segment — naming conventions, parameter structures, destination mappings • Ensure clean, reliable pipelines into downstream tools: BigQuery, ad platforms, CRM • Work with the central data team to align on event standards and governance frameworks as we expand into new markets • Support the codification of Segment configuration to make international market launches faster and more repeatable • Data quality and validation • Monitor and validate data accuracy across marketing pixels and event streams • Build automated checks for missing or duplicated events, schema drift, and anomalies • Investigate discrepancies across platforms — Meta, internal warehouse, GA, and others • Maintain documentation of tracking plans and expected behaviours • Implement enhanced conversions, hashed PII, and server-side conversion APIs to improve signal quality into bidding algorithms • Work closely with marketing teams to ensure optimal data flowing into performance marketing tools • Support attribution, incrementality, and MMM work with high-quality input data • Consent and privacy compliance • Ensure tracking fires correctly based on user consent — GDPR and ePrivacy • Work with consent management tools to maintain compliant tracking configurations • Audit tracking setups for compliance risks, particularly as we expand into new jurisdictions • Monitoring and reporting • Build dashboards and alerts to monitor tracking health and data quality • Give marketing stakeholders reliable, trusted reporting on the data underpinning their decisions • 3–5 years in an analytics engineering, marketing data, or tracking implementation role • Strong hands-on experience with Google Tag Manager — web and server-side • Experience with Segment or a comparable CDP — schema management, destination configuration, event governance • Solid SQL, ideally in BigQuery, for validating and interrogating tracking data • Comfortable with browser dev tools, network debugging, and the mechanics of how tags and pixels fire • Understanding of marketing pixels across Meta, Google Ads, TikTok, and equivalent platforms • Familiarity with event-driven data models and the distinction between client-side and server-side tracking • Familiarity with dbt or similar transformation tools
Benefits
• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly to deliver high-quality outcomes faster than anyone else. Helping impact patients’ lives for the better from the moment you join Euc. • Make real impact, fast • You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential. • You’ll be supported to accelerate your career • You’ll work with others who are incredibly passionate about what they do - Our talent bar is high, and our work ethic is strong. You’ll get to stretch yourself every day, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients. • You’ll work with others who are incredibly passionate about what they do • We also offer a range of benefits including • Your own stake in the business with our employee options program • Newly opened HQ in vibrant Old Street, designed for focus and collaboration • A flexible hybrid setup: 3 days a week in our Old Street office • A monthly wellness allowance, for you to spend on whatever wellness means to you • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself • 25 days holiday + bank holidays with an enhanced parental leave policy • A fun office with regular socials including after-school sport, clubs, cycle kick-offs, and seasonal parties. We had our winter social in Paris last year! 🇫🇷 • Your own MacBook and more! • Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @eucalyptus.health • At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT