Power Digital - Media Manager, CPG
Requirements
• 1-2 years of digital marketing; Agency experience a plus1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)1+ years experience leading paid advertising strategy for direct response marketing efforts1+ years experience with Google Analytics, Shopify; other technical platforms a plus1 year experience client facing and handling communicationsExcellent Excel skills with clear understanding of advanced Excel featuresExcellent data analytics skillsHighly dependable, self-starter, high energy, positive attitude with good organization, and time management skillsEntrepreneurial spirit with a passion for problem-solving, continued learning, and personal development • Key Performance Indicators (KPIs) • Managing a full workload indicated by $20K revenue/employee • 90% Client Retention, evaluated biannually • Most Important Things (MITs) • Strategically Manage and Communicate Performance Insights • Execute and Optimize Paid Advertising Campaigns Across Channels • Leverage Tools and Technology for Efficiency and Innovation
Responsibilities
• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors. • Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight. • Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring. • Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals. • Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making. • Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots. • Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise. • Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments. • Deliver on-time launches and updates for all campaigns and key deliverables. • Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps. • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting. • Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes. • Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT