Power Digital - Fashion Paid Media Senior Performance Analyst

Remote - Colombia$30k - $30k3w ago

Remote Senior LATAM Media Sales Representative Sales Representative Microsoft Office Google Analytics Digital Marketing B2B Coaching

Requirements

• 5-6 years of digital marketing experience; 4+ years in an agency setting • Minimum 3 years of hands-on experience with Search Engine Marketing • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts • Performance Max • Standard Shopping • Display Advertising • Local campaigns • Minimum 3 years of hands-on experience with Meta ads direct response campaigns • Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) • Lead Gen and B2B experience • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid advertising in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story • Other skills required: • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confident with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company • Key Performance Indicators (KPIs) • Client Book Revenue per Employee: $30k • Client Retention (bi-annual): 90% • Team Retention (of DRs if applicable): 95% • Most Important Things (MITs) • Owns or supports the Associate Director who owns one of Power’s 5 pillars • Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter • Plays an active role in team-member development within the department

Responsibilities

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals. • Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.). • Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance. • Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors. • Ensure accurate budget pacing and advise on budget changes. • Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. • Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. • Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. • Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions. • Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions. • Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability. • Collaborate on new business pitches and audits, contributing strategic insights and industry perspective. • Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap. • Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.