constructor - Performance Marketing Specialist, Paid Social & Media
Requirements
• 2-3 years of hands-on paid media experience, ideally within a media agency or performance‑focused environment • Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation • Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions • Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI • Experience running structured tests and turning results into clear recommendations • Experience in a B2B or B2B SaaS environment • Experience with ad placements across YouTube, Display, DOOH, or LLMs • Experience localizing campaigns for EMEA markets • Experience building and maintaining audiences from first- and third-party data • Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce • Strong attention to detail, especially in QA • Outstanding analytical skills and strong experience in performance optimization • Clear writer who can create ad copy that works for different audiences and markets • Self-starter who can flex between strategic thinking and tactical execution • Strong project management, able to run several campaigns in parallel
Responsibilities
• Strategic Planning • Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio. • Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs. • Translate Sales and Demand Gen goals into plans by stage, persona, and segment. • Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message. • Execution and Quality Assurance • Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences. • Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live. • Partner with our EMEA team to localize global campaigns for their markets. • Track tasks, requests, and SLAs in Asana so work stays visible and on schedule. • Audience Targeting and Management • Own audience list hygiene and targeting across platforms. • Build audiences from first- and third-party data. • Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most. • Budget Pacing and Management • Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI. • Own pacing and anomaly detection, and keep documented budget pacing up to date. • Testing & Optimization • Run structured tests on audiences, creative, landing pages, copy, and bidding. • Run ongoing search query analysis and keyword optimization. • Lead weekly cross‑channel optimization syncs. • Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations. • Lead campaign hindsights that capture what drove results, what we learned, and what to do next. • Stay current on platform changes, privacy, and B2B trends.
Benefits
• 🏝️ Unlimited vacation time – we strongly encourage all of our employees take at least 3 weeks per year • 💰 A competitive compensation package including stock options • 🌎 Fully remote team – choose where you live • 🛋️ Work from home stipend! We want you to have the resources you need to set up your home office • 💻 Apple laptops provided for new employees • 🧑🎓 Training and development budget for every employee, refreshed each year • 🧑🧑🧒 Maternity & Paternity leave for qualified employees • 🧠 Work with smart people who will help you grow and make a meaningful impact • Diversity, Equity, and Inclusion at Constructor
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