wpromote - Senior Media Planner (B2B Strategy)
Requirements
• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment • Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar • Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives • Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey • Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards • Familiarity with attribution methodologies and measurement frameworks • Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms • Strong analytical and problem-solving skills with exceptional attention to detail • Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms • Excellent written, verbal, presentation, and interpersonal communication skills • Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once • Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories • Hands-on experience with ABM platforms (6sense, Demandbase) or intent data • Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data • Experience supporting large, complex accounts with multiple stakeholders • Experience contributing to integrated media strategy and campaign testing frameworks
Responsibilities
• Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios • Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture • Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist • Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights • Partnering with activation, creative, and analytics teams to keep strategy and execution aligned • Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems • Monitoring pacing and performance trends, flagging risks and opportunities early • Leading testing and learning initiatives across channels and documenting what the team learns • Developing cross-channel performance forecasts to set expectations and inform planning • Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents • Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance • Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact • Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for • Contributing to new business efforts, including RFP responses and prospect audits • Building expertise in client industries, buyer journeys, and the B2B media landscape • Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't • Staying current on emerging platforms, B2B media trends, and best practices
Benefits
• Remote-first culture • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • The anticipated annual salary for this role will range from $75,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship • Important Notice: Beware of Job Scams • Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. • Flexible schedules • 401(k) matching
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