Acquisition.com - Senior Paid Media Manager
Requirements
• 5+ hands-on paid media experience owning Meta campaigns and at least one additional major platform, with accountability for meaningful budgets and business results. • Advanced analytical ability across advertising platforms, GA4, dashboards, and business data, with a record of turning performance signals into timely decisions. • Hands-on experience implementing and auditing pixels, conversion APIs, UTM structures, conversion events, and server-side tracking, plus a practical understanding of attribution limits. • Demonstrated discipline in designing, running, and documenting experiments, with the judgment to turn findings into stronger creative, messaging, offers, and funnels. • Clear, leadership-ready communication skills, current knowledge of paid platform changes, and practical experience using AI to improve repeatable workflows. • Meta campaigns are fully owned and consistently optimized against agreed CAC, ROAS, lead-quality, revenue, and profitability targets. • Monthly spend remains within 5% of plan, with material pacing risks identified and addressed early. • Tracking and conversion measurement are audited regularly, with major gaps identified, communicated, and resolved promptly. • At least two structured tests per active platform are completed each month, with hypotheses, outcomes, and next actions documented. • Weekly reports arrive on time, monthly reviews are delivered by the fifth business day, and quarterly channel-expansion recommendations include audience, budget, and test design. • Full-time, with working hours aligned to U.S.-based team collaboration and campaign needs.
Responsibilities
• Own paid media campaigns from planning and launch through daily optimization, beginning with Meta and expanding to additional channels based on performance and business needs. • Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability while keeping spend on pace. • Maintain reliable measurement across pixels, tags, UTMs, conversion events, conversion APIs, server-side tracking, dashboards, and attribution analysis. • Run a documented testing roadmap across creative, audiences, bidding, offers, landing pages, and funnels in partnership with creative, copy, and performance stakeholders. • Deliver clear performance reporting, surface risks and opportunities early, monitor platform changes, and use AI tools where they measurably improve speed or quality.
Benefits
• The salary range may include multiple levels applicable to the position. Final compensation will be based on relevant experience, skills, expertise, and the level at which the candidate is hired. This range includes base salary only and does not include benefits. • Unlimited PTO: Flexible time off after six months, plus company-wide holidays. • Retirement Plan: 401(k) with a 3% company match after six months of continuous employment. • Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a three-year vesting schedule. • Home Office Stipend: One-time stipend to establish a comfortable and productive remote workspace. • Annual Incentive Trip: Fully paid team trip to a bucket-list destination. • Private Wellness Center: Monthly access to a gym, sauna, and cold plunge for Georgia-based employees. • Parental Leave: Twelve weeks fully paid for the primary provider and four weeks fully paid for the secondary provider, subject to length-of-service eligibility. • Disclaimer: Please note that our portfolio company benefits and values differ, and please ignore the sections below. • We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings: • Flexible Unlimited Paid Time Off and Company-wide Holidays • Employer sponsored Medical, Dental, & Vision plans • $1,950 annual Employer HSA contribution • FSA options including dependent care • Employee assistance program and mental health resources • Employer match program for 401(k), eligible for both Traditional and Roth accounts • $1,200 annual wellness reimbursement through JOON https://joon.io/ that supports health, family care, pet care, fitness, and more! • For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas • Benefits eligibility applies only to full-time exempt roles. • ACQ CORE VALUES: • COMPETITIVE GREATNESS • Be at your best when your best is needed. Enjoyment of a hard challenge. Those who have the drive to constantly improve, the superior intellect and long term commitment to see incremental improvements become compounding returns. • Have the self awareness to accurately perceive and communicate hard truths that improve others and self, the courage to do so, and the humility to accept them, even when it hurts. Nothing great can be built without feedback: internally or externally. • UNIMPEACHABLE CHARACTER • Be the type of person with whom people are always proud to associate, personally and professionally. We look for true alignment of thoughts, words, and actions towards a goal worth pursuing.
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