omniscient - Digital PR Specialist

• Build and manage link acquisition campaigns. Plan, execute, and iterate on link-building campaigns across your portfolio of accounts. This includes prospecting high-authority, editorially relevant sites; crafting personalized pitches that lead with value; securing placements that move the needle on domain authority and referral traffic. You know the difference between a link that matters and one that doesn't. • Distribute original research and data-driven content. Work with the Creative team to package and promote original research reports, surveys, and data studies. Build outreach campaigns that turn proprietary data into earned coverage, backlinks, and brand authority. Original research is one of the most effective earned media assets we produce; your job is to make sure the right people see it. • Develop and execute Reddit engagement strategies. Map relevant subreddits for each client, understand community norms and moderation expectations, and develop engagement playbooks that position clients as genuine contributors. This isn't about dropping links; it's about building credibility in the communities where buyers are already asking questions. • Collaborate across channel teams. Work with On-Page/Organic Growth strategists to align link targets with keyword priorities. Coordinate with Creative on asset development for outreach campaigns. Share intelligence from outreach conversations that signals expansion opportunities or competitive shifts. You're part of a client team, not a silo. • Report on performance and iterate. Track campaign metrics including links acquired, brand mentions earned, referring domain growth, and referral traffic. Analyze what's working, retire what isn't, and bring recommendations for how to improve. You own the numbers for your accounts and can speak to them clearly. • Here's how your time might shake out: • 40%: Outreach execution — prospecting, pitching, relationship building, and follow-up across link-building, brand mention, and digital PR campaigns • 20%: Campaign strategy and planning — researching targets, mapping opportunities, building pitch angles, coordinating with the Creative team on assets • 15%: Reddit and community engagement — subreddit mapping, engagement strategy, drafting and reviewing contributions • 15%: Reporting, analysis, and iteration — tracking performance, analyzing campaign results, refining approach • 10%: Team collaboration, internal meetings, and professional development • You're resourceful and self-directed. You can manage a portfolio of accounts, prioritize competing deadlines, and figure things out without someone handing you a playbook. When something isn't working, you diagnose why and adjust. The application code is DigitalPR2026. • You're comfortable with data and reporting. You can pull a report, identify what's working, and explain it to a strategist or a client without hand-holding. Numbers inform your decisions, not just your slide decks. • You're interested in the bigger picture. You're not just looking to execute campaigns; you want to understand the client's business, their competitive landscape, and how your work connects to their growth goals. You ask why before you ask how. • HOW YOU BENEFIT • You'll help build a Digital PR function from the ground up at an agency that's redefining what off-page strategy looks like in the age of AI. • You'll work across earned media formats — link-building, brand mentions, original research distribution, Reddit, digital PR — gaining breadth that most outreach roles don't offer. • You'll develop expertise in GEO and AI visibility at a time when very few practitioners understand this space. • You'll work with ambitious B2B brands and see how your work directly contributes to their growth. • You can work from anywhere — we're a 100% remote company. • You'll have opportunities to take on more responsibility and grow with the function. • You'll have the option to travel with us to annual team retreats and workshops. • We offer competitive benefits https://beomniscient.com/careers/: • Competitive pay • Opportunity for quarterly profit share after one year of employment • Medical, dental, and vision insurance for US-based • 401k with employer match • Unlimited PTO • Learning and development budget • Monthly networking stipend • An environment to grow your skills, confidence, and career • If you have any questions during or after the application process, feel free to reach out to Allie Konchar, our Head of Client Success (allie konchar beomniscient com). • Ready to apply? • Keep scrolling to submit your information. We’re excited to meet you! • We know the confidence gap https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/ and imposter syndrome (yes, we have it, too https://beomniscient.com/blog/kitchen-side-the-ultimate-imposter-syndrome-episode/) can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if the idea of this role excites you.