Goodway Group - Global Paid Media Manager
Requirements
• Bachelor’s degree in marketing, advertising, business, or a related field preferred. • Three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline. • Hands-on experience planning, activating, optimizing, and reporting on social programmatic campaigns. • Experience working with commerce, retail media, direct-response, or growth-focused clients required. • Experience with one or more DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X. • Strong understanding of audience strategy, campaign structure, bidding, budget allocation, inventory selection, forecasting, testing, optimization, reporting, troubleshooting, and billing. • Knowledge of pixels, conversion tracking, attribution, brand safety, fraud prevention, viewability, and data-quality standards. • Experience analyzing campaign data using tools such as Google Analytics, Looker Studio, Tableau, Skai, or similar platforms. SQL experience is a plus. • Paid search experience, including Google Ads or Microsoft Advertising, is helpful but not required. • Strong analytical and problem-solving skills with the ability to translate performance data into clear recommendations. • Excellent client communication and presentation skills. • Proven ability to manage multiple campaigns, platforms, priorities, and deadlines. • Demonstrated ability to mentor junior team members and contribute to activation standards. • Collaborative approach and experience working effectively across strategy, planning, analytics, creative, CX, and investment teams. • Strong knowledge of social programmatic trends, buying practices, measurement approaches, and emerging technologies. • Important Note • This is a paid media activation role. It is not an organic social media, community management, or content publishing position. Candidates should have hands-on experience buying and optimizing paid social or social programmatic media. • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!
Responsibilities
• Strategic Media Activation: • Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives, audience insights, and customer journeys. • Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks. • Execute and optimize campaigns across social and programmatic platforms, including relevant DSPs, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other emerging platforms. • Make activation and investment decisions based on business goals, audience behavior, campaign performance, and available client or proprietary data. • Manage performance against metrics such as reach, frequency, CTR, conversion rate, CPL, CPA, CAC, ROAS, and other client-specific KPIs. • Oversee the full campaign lifecycle, including setup, trafficking, QA, optimization, troubleshooting, reporting, forecasting, and billing. • Ensure brand safety, fraud prevention, viewability, tracking accuracy, and data-quality transparency across campaigns. • Support audits of prospective and existing client social and programmatic accounts. • Identify opportunities to expand campaigns, test new buying strategies, and improve efficiency and scale. • Client Service: • Develop comprehensive social programmatic activation plans aligned with each client’s business goals and customer journey. • Translate media objectives and strategic recommendations into clear social and programmatic campaign plans. • Anticipate client needs and provide proactive, data-informed recommendations. • Present campaign performance, analysis, and insights to clients and internal stakeholders. • Explain platform strategies, investment decisions, results, and optimization recommendations in clear business terms. • Build trusted client relationships through responsive communication, reliable execution, and strategic guidance. • Cross-Functional Collaboration: • Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams to deliver a cohesive consumer experience. • Work closely with media planning teams to manage campaign delivery and provide ongoing optimization recommendations. • Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines across internal and client teams. • Contribute social programmatic expertise to broader media planning discussions, business reviews, and client presentations. • Support and mentor junior team members by sharing platform knowledge, activation standards, and optimization best practices. • Thought-Leadership: • Help establish and refine social programmatic activation standards, processes, and best practices. • Stay current on platform changes, privacy developments, measurement capabilities, inventory quality, emerging technologies, and industry trends. • Identify new buying strategies, platform capabilities, audience solutions, and testing opportunities that may improve client outcomes. • Contribute to team learning, professional development, and subject-matter expertise.
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