Nutrafol - Interim Director, Media, Marketing & Operations - Marketplaces - Contract

• General: • Leverage data to provide performance reporting, conduct in-depth analysis, and derive actionable insights to inform optimization strategies for enhanced performance. • Build executive-ready presentations, business reviews, and strategic recommendations. • Translate complex data into clear insights and actionable business decisions. • Develop and manage communications with external agency partners and cross-functional teams to review on site performance and recommend improvements • Drive alignment, remove roadblocks, and ensure initiatives are executed on time. • Manage agency and external partner relationships by establishing priorities, monitoring deliverables, and hold partners accountable to KPIs and business outcomes. • Media & Marketing focused: • Oversee media planning, budgeting, and execution of monthly strategy, including HVEs. • Partner with agencies and external partners to identify and activate media optimizations weekly. • Analyze campaign performance data and market trends to inform strategy and optimize spend. • Lead partnership and communications with agency and Amazon Ads partners. • Execute against learning objectives to drive continuous performance. • Oversee marketing campaign development in collaboration with cross-functional teams. • Identify and propose media strategy improvements through testing, analysis, and reporting. • Own media performance tracking and reporting for internal and external audiences. • Operations focused: • Operations focused: • Own operational performance across Amazon and Walmart marketplaces. • Collaborate on inventory planning and health for marketplace channels by reviewing inventory levels, forecasting risks and opportunities, partnering cross-functionally to resolve supply constraints, and ensuring the business maintains optimal in-stock positions to support sales and profitability. • Monitor business performance through daily, weekly, and monthly metrics, identifying trends, risks, and opportunities. • Develop data-driven strategies to achieve sales, profitability, and cost savings targets. Proactively identify outliers and recommend actions to improve business performance • Develop and execute customer retention initiatives that improve repeat purchase behavior and long-term customer value. • Manage the full marketplace product portfolio across Amazon and Walmart, ensuring best-in-class product detail pages, retail readiness, and support ongoing tests and optimizations. • Ensure quality and regulatory compliance, manage account health, and maintain seller account standing across all inputs.