hims-and-hers - Paid Media Influencer Analyst
Requirements
• Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes (not just organic reach). • Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting. • Hands-on experience running TikTok Spark Ads off creator organic posts. • Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok. • Experience in ecommerce or direct-to-consumer paid social, with the analytical skills to manage budget, measure performance, and optimize toward efficiency targets. • Strong cross-functional collaboration skills — you can work fluidly between creative/influencer partners and performance media teams. • Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready ahead of launch. • Experience in telehealth, healthcare, wellness, or another regulated or highly-compliant advertising category. • Familiarity with influencer/creator management platforms (e.g., Grin, Aspire, CreatorIQ). • Basic video editing skills (CapCut, Premiere, or similar) to guide or make quick creative tweaks. • Experience testing and scaling UGC or creator content beyond influencer-specific programs. • OUR BENEFITS (THERE ARE MORE BUT HERE ARE SOME HIGHLIGHTS): • Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. • Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. • To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement https://www.hims.com/global-candidate-privacy-statement.
Responsibilities
• Partner with the Influencer/Creator team to source and vet creators whose content and audience fit Hims & Hers paid media conversion goals across all product categories. • Write and guide all paid media influencer briefs and edits to ensure influencer content is optimized for conversion-focused paid ads, not just organic engagement. • Set up and launch influencer ads via Meta Partnership Ads (branded content allowlisting) and TikTok Spark Ads, ensuring proper permissions, tagging, and boosting are in place. • Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refresh to hit conversion and efficiency targets across categories. • Measure and report on influencer ad performance separately from and alongside brand/creative-led paid social, surfacing which influencers, formats, and hooks are driving results. • Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history. • Apply paid media amplification best practices to influencer content, including format, cropping, captions, and CTA placement by platform. • Feed performance learnings back to the Influencer team to inform which creators and content styles to prioritize for future partnerships. • Partner with Legal and Medical to ensure influencer content and disclosures meet healthcare marketing compliance requirements.
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