cogent-security - Director of Communications
Requirements
• 8-10+ years in communications or PR for B2B tech, with cybersecurity strongly preferred. In-house, or a mix of in-house and agency. • Led communications for funding rounds, acquisitions, and major partnerships for a growth-stage startup. • A record of coverage you drove: launches, funding, and research turned into stories in the security trades and the business press. • You've built a comms program at a small company: wrote the materials yourself, ran the agency, and got real results without a big team or budget. • Sharp news judgment. You know what's a story, what isn't, and how to make one out of real substance without overreaching. • Trusted counsel to executives. You've prepped CEOs for hard interviews and talked them out of the wrong ones. • Strong writing across the communications surface: pitches, briefing docs, talking points, announcements. • Fluent with AI in the actual work. You can walk through how you use it for monitoring, research, and drafting, where it broke, and what you changed. • Crisis or incident communications experience, ideally in security. • Experience turning original research into earned coverage. • Built creator, podcast, or influencer programs, or grew an executive's audience on X or LinkedIn. • Familiarity with vulnerability management, exposure management, or AppSec/CloudSec adjacencies.
Responsibilities
• Media & Narrative • Own Cogent's earned media strategy: the angles, the story calendar, and the coverage plan for launches, research, and company milestones. • Run the PR agency: set its priorities, sharpen the pitches, and hold the bar on everything that goes out under Cogent's name. • Translate Cogent's work for two audiences at once: security practitioners who will test every claim, and business and AI press who need the stakes in one sentence. • Run rapid response. Watch the conversation across press, X, LinkedIn, and security communities, and when a breach, disclosure, or AI-security story breaks, get Cogent's take into the story while it's live. Content ships the POV piece; you get it cited. • Beyond the Press • Run creator and influencer partnerships that put Cogent's research and point of view in front of audiences we don't own. Content runs our channels; you get us into everyone else's. • Shape how the AI research community sees Cogent, so the engineers and researchers we want to hire already know the story. Partner with recruiting on the talent narrative. • Executive Visibility • Build the CEO's external presence: podcasts, conference stages, and press interviews that tie a founder to a category. • Build a spokesperson bench beyond the CEO, starting with the CTO and Cogent Research, and media-train each of them. • Book and prep every moment: secure the slot, write the briefing doc, and sharpen the message for the room. • Moments & Milestones • Own announcement strategy: funding, marquee customers, partnerships, research drops, and the awards worth winning. Sequence them so each builds on the last. • Partner with Product Marketing on launches: they own the product story and positioning, you own the coverage plan. • Write the playbook for hard moments before they arrive: a vulnerability in our own product, a customer breach, a competitor's attack. Security companies get tested on this, usually on short notice. • AI-Native Execution • Build the comms workflow on AI: media monitoring, briefing docs, first drafts, and coverage analysis, so a small function covers what used to take a team. • Keep a living source of truth for approved claims, proof points, spokesperson briefs, and coverage history, so every announcement starts from what's already verified. • Measure what the work moves: share of voice against the companies we compete with, coverage in the outlets buyers read, and executive audience growth.
Benefits
• Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You'll join a world-class GTM team where your work directly impacts the safety of some of the world's most sophisticated organizations.
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