RapidFort, Inc. - Director Of Technical Product Marketing
Requirements
• 8–10 years of product marketing experience in high-tech industries • Must have experience in a similar industry (cybersecurity, cloud infrastructure, DevSecOps, software supply chain security, or enterprise infrastructure software preferred) • Engineering or technical background strongly preferred (computer science, engineering, or equivalent technical experience) • Engineering or technical background strongly preferred • Strong understanding of enterprise B2B technology markets and developer-centric products is highly desirable • Excellent written and verbal communication skills • Proficiency with tools such as Google Suite, ChatGPT, Gemini, Claude; familiarity with design and publishing tools preferred • Bachelor’s degree in marketing, business, engineering, or related field • Strong project management and leadership skills in fast-paced, cross-functional environments • “Roll up your sleeves and do what it takes” attitude • Strong team player with ability to introduce and execute creative, differentiated ideas • Must be a U.S. citizen due to Department of Defense (DoD) contract requirements
Responsibilities
• Define and drive global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation • Lead global product launches, announcements, and integrated marketing campaigns • Present at customer executive briefings and industry events • Develop sales enablement materials, including playbooks, presentations, and tools • Produce corporate press materials and analyst briefing content, including press releases and industry articles • Plan, write, edit, and publish content such as eBooks, website copy, blog posts, and social media content • Engage with press, media, and industry analysts as a company spokesperson • Create webinar strategies and supporting materials including slides, vertical briefs (e.g., retail, healthcare, manufacturing), and partner solution briefs • Collaborate closely with Product Management on sales and partner enablement content • Lead development of sales presentations, partner materials, and executive-facing decks • Produce solution briefs, white papers, customer references, case studies, and funnel-specific content • Develop storyboards and scripts for sales, customer, partner, and corporate videos • Create differentiated messaging and visual content for events, including banners, signage, brochures, and booth materials • Enable channel partners with campaigns, collateral, and digital demand generation content (email, web, landing pages) • Support analyst relations, including submissions, surveys, reports, and white papers • Create or oversee development of graphics, icons, and infographics (a strong plus) • Manage budgets and ensure fiscal responsibility across marketing initiatives
Benefits
• Base salary: $160,000 – $200,000 annually, depending on experience and qualifications • $160,000 – $200,000 annually • Annual performance bonus eligibility (based on company and individual performance) • Equity/stock options participation (subject to company plan and role eligibility) • Comprehensive benefits package including medical, dental, and vision coverage • 401(k) retirement plan • Paid time off and company holidays
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