ElasticElastic logo - Sr. Director, Demand and Digital Marketing
Requirements
• 15+ years leading B2B marketing organizations across digital marketing, integrated campaigns, demand generation, and GTM strategy. • 7+ years leading global teams, building high-performing organizations, and developing leadership talent. • Proven enterprise SaaS GTM success, with deep knowledge of complex buying journeys, sales motions, and technical/executive marketing. • Strong understanding of digital ecosystems, including paid media, martech, analytics, attribution, and AI-enabled marketing. • Experience leveraging generative AI, predictive analytics, and automation to enhance marketing effectiveness and business outcomes. • Exceptional executive presence with a track record of influencing senior stakeholders and driving cross-functional global change. • Experience managing global digital marketing investments and optimizing multimillion-dollar budgets for growth and efficiency. • A builder's mindset biased toward innovation, experimentation, and continuous improvement while inspiring others to raise the bar. • Additional Information - We Take Care of Our People: • As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. • We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with a minimum of 16 weeks of parental leave
Responsibilities
• Digital Strategy & Demand Generation: Execute Elastic's global digital strategy across paid media, integrated campaigns, and lifecycle email marketing. Build an AI-powered, automated demand engine using predictive analytics to maximize pipeline across channels, replacing legacy approaches with data-driven experiences that improve customer engagement, pipeline velocity, and marketing efficiency. • Digital Experience & Marketing Innovation: Lead the evolution of Elastic's digital presence from awareness to conversion, optimizing interactions through personalization, AI, and continuous testing. Champion emerging marketing technologies and automation to accelerate campaign execution, enhance customer journeys, and enable real-time organizational decisions. • Integrated Campaigns & GTM Partnership: Lead Elastic's end-to-end integrated campaign strategy for Search AI, Observability, and Security solutions. Align full-funnel programs with GTM priorities and customer journeys to resonate with developers and technical decision-makers. Partner cross-functionally with Brand, Product Marketing, Sales, and Customer Success to ensure digital investments support business goals. • Customer Marketing: Champion the voice of Elastic's existing customer base across digital and campaign channels. Partner with Renewals, Customer Success and Product to develop lifecycle programs, expansion campaigns, and advocacy initiatives that deepen retention, accelerate upsell, and turn customers into vocal champions of Elastic's solutions. • Leadership & Organizational Excellence: Lead and develop a global organization of marketing leaders responsible for Digital, Paid Media, Campaigns, Email Marketing, and Lifecycle Marketing. Build leadership capability, strengthen organizational design, and establish operating rhythms that enable high-performing teams to execute at scale. Foster a culture built on innovation, experimentation, accountability, and continuous learning. • Cross-Functional GTM Partnership: Serve as the leader for Digital & Campaigns within Elastic's broader GTM organization. Partner closely with Brand, Product Marketing, Sales, Revenue Operations, and Customer Success to ensure digital investments directly support business priorities and revenue growth. • Performance, Analytics & Investment Strategy: Own the measurement framework connecting digital engagement to business outcomes. Define key KPIs—from acquisition to pipeline and revenue—using data to guide investments, prioritize opportunities, and improve performance. Manage and optimize global digital marketing budgets to maximize growth, efficiency, and business impact. • Success in Your First 12 Months • Modernize Elastic's global digital and campaign operating model. • Build an AI-enabled marketing organization that scales faster and more efficiently. • Increase digital contribution to pipeline, revenue, and marketing efficiency. • Strengthen alignment across Digital, Product/Field Marketing, Sales, and Revenue Operations. • Develop a high-performing team with clear accountability and operational excellence. • Establish a culture of experimentation and continuous optimization across digital touchpoints. • Optimize the email marketing strategy to drive engagement and conversion.
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