loot-labs - Senior Editorial Manager

• Editorial Leadership: Own the editorial vision, voice, and cadence across all owned blog, video, social media, and community channels. Define and maintain the content pillars that clearly articulate the type of content tailored to our audiences and each channel. Set the bar as editor-in-chief: every blog post, episode, script, and caption clears your desk before it ships. Build and maintain a master editorial calendar that integrates with the broader Marketing team's beats and campaigns. • SEO & Organic Growth: Develop and execute an SEO-forward content strategy that grows branded and non-branded search, improves our rankings against competitors, and turns the BOXED blog into a top-of-funnel acquisition engine. Partner with Paid Media and Product to align technical SEO, site structure, and on-page content. • Content-to-Product Loop: Treat every piece of content as an on-ramp back to BOXED.GG http://BOXED.GG. Own engagement and conversion KPIs for owned channels, optimize CTAs and landing experiences, and partner with Lifecycle, Paid Media, Marketing, and Product to close the loop between content consumption and product engagement. • Social Media Strategy: Own the social media go-to-market strategy for BOXED channels in partnership with Marketing and Product leads. Oversee content ideation, production, and publishing across X, Instagram, Facebook, and TikTok, including reactive content and cultural moments that keep the brand relevant and in the conversation. Monitor industry trends and competitor activity to ensure our social presence stays ahead. Support seasonal events, product launches, announcements, and brand partnerships with coordinated social activations. • Social & Community Stewardship: Manage and develop our Social & Community Manager, who owns day-to-day social publishing and community engagement, and serve as the leader ultimately accountable for the health of the BOXED community. Drive community growth, user retention, and user-generated content through community-focused initiatives tied to broader marketing beats. Ensure community insights continuously inform the editorial plan, and that the editorial plan continuously feeds the community and our social channels. Help scope future additions to the team as needed to support the function as it grows. • Community Creator Program: Maintain accountability for the BOXED Community Creator Program — a curated group of micro and nano creators drawn from our existing customer community. The Social & Community Manager runs the program today; accountability for its ongoing health, growth, and strategic direction sits with you. • Freelance & Talent Management: Build, brief, and manage a roster of freelance writers, editors, and on-camera personalities to scale output without sacrificing quality. Negotiate rates, manage budgets, and enforce brand and editorial standards across every contributor. • Cross-Functional Collaboration: Partner with the Communications Manager, Sr. Brand Marketing Manager, Sr. Lifecycle Marketing Manager, and Influencer Marketing Manager to ensure messaging is consistent across owned, earned, shared, and paid channels. Serve as the brand's voice in long-form owned content. • Measurement & Reporting: In conjunction with Marketing leads, establish goals and KPIs for content, channel, and campaign performance. This role is held accountable for commercially-focused attribution — tying vanity metrics like watch time, engagement, SEO rankings, and community sentiment back to the metrics that actually move the business: site traffic, incremental purchases and transactions, Month 1 user activity retention, and Day 60 revenue retention. You will leverage Northbeam, our new multi-touch attribution platform, to measure and attribute site traffic and downstream user actions back to our blog, YouTube, social, and other owned surfaces. Deliver regular reporting and translate the data into a clear roadmap of what to double down on and what to cut.