Grafana Labs - Regional Marketing Associate | CST or EST | Remote
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Requirements
• An ownership mindset with accountability for regional outcomes and pipeline impact • Strategic thinking paired with strong execution skills • A data-driven approach to measuring success and optimizing performance • Proven ability to leverage AI tools to enhance targeting, personalization, campaign execution, and performance analysis • Experience using AI to improve operational efficiency, scale programs, and drive smarter decision-making • High attention to detail and commitment to delivering quality experiences • Ability to build strong relationships with Sales and cross-functional partners • Flexibility and resilience in a dynamic, evolving environment • A proactive, solutions-oriented attitude with a focus on continuous improvement
Responsibilities
• Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals. • Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs. • Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience. • Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression. • Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs. • Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI. • Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance. • Manage budgets, timelines, and vendors while proactively identifying risks and solving issues. • What makes you a great fit: • Located in Central or Eastern time zone • 3+ years in field/regional marketing, demand generation, or related role • Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.) • Proven experience driving pipeline through integrated marketing programs • Strong collaboration with Sales teams and understanding of pipeline mechanics • Experience with both hosted and third-party events • Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.) • Ability to manage multiple priorities in a fast-paced environment • Willingness to travel (~40%)
Benefits
• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose. • 100% Remote, Global Culture - • Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment. • Scaling Organization • Transparent Communication – Expect open decision-making and regular company-wide updates. • Transparent Communication • Innovation-Driven – Autonomy and support to ship great work and try new things. • Innovation-Driven • Open Source Roots – Built on community-driven values that shape how we work. • Open Source Roots • Empowered Teams – High trust, low ego culture that values outcomes over optics. • Career Growth Pathways – Defined opportunities to grow and develop your career. • Career Growth Pathways • Approachable Leadership – Transparent execs who are involved, visible, and human. • Approachable Leadership • Passionate People – Join a team of smart, supportive folks who care deeply about what they do. • Passionate People • In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it. • In-Person onboarding • Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable. • Balance is Key
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