Zeta Global - Senior Product Manager - Addressability
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Requirements
• 4–6+ years of experience in product management, with meaningful exposure to data platforms, identity systems, or ad tech infrastructure. • Strong technical depth — comfort with concepts like identity graphs, entity resolution, data pipelines, and distributed systems. You don't need to write production code, but you should be able to read a SQL query, review an architecture document, and engage credibly with engineers on system design. • Experience driving cross-functional initiatives that span multiple teams or business units, with a track record of influencing without direct authority. • Clear, structured communication skills — the ability to translate between technical and business audiences and to build alignment across stakeholders with different priorities. • Familiarity with data warehousing technologies (e.g., Snowflake, Spark, Airflow) or similar data infrastructure. • Experience in ad tech, MarTech, or identity resolution — particularly with identity graphs, cross-device linking, audience resolution, or programmatic advertising infrastructure. • Familiarity with privacy-first identity strategies, including cookieless resolution, first-party data approaches, or privacy regulations (GDPR, GPP). • SQL fluency and comfort working with large-scale datasets to investigate product questions, validate hypotheses, or define metrics. • Experience with agile development practices and tools such as Jira and Confluence.
Responsibilities
• Define and drive the product roadmap for Zeta's addressability systems, including real-time resolution services and batch identity resolution infrastructure. • Partner closely with engineering to design, build, and ship identity resolution capabilities that serve the needs of all Zeta business units. • Drive org-wide adoption of the Zeta identity spine (ZID), working with CRM, programmatic, Publisher Cloud (HIRO), Email Exchange, and Data Cloud teams to integrate identity resolution into their products and workflows. • Own the migration of legacy identity systems to modern architectures, coordinating across multiple engineering pods and business stakeholders to ensure smooth rollouts. • Build and maintain strong working relationships with product managers, engineering leads, and business unit leaders across the organization, influencing priorities and aligning on shared goals. • Define success metrics and build visibility into identity coverage — designing dashboards and reporting that surface match rates, resolution quality, and opportunities for improvement across all major systems. • Translate complex identity and data infrastructure concepts into clear product requirements, user stories, and stakeholder communications. • Use data to inform prioritization, measure the impact of identity improvements on downstream business outcomes, and identify gaps in coverage.
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $180,000 - $200,000 depending on location and experience. • $180,000 - $200,000 • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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