theydo - Senior Product Marketing Manager

Remote - European Economic Area+ Equity1mo ago

Remote Senior EMEA Software Product Marketing Manager Product Marketing B2B Content Creation Content Strategy Competitive Analysis

Requirements

• You've been the de facto PMM function at a B2B SaaS company — a solo or founding PMM seat with an enterprise motion and a complex, multi-product platform • You've built a launch tiering framework yourself, not inherited one, and can talk concretely about when it worked and when it didn't • You've owned a website as PMM, not just contributed a paragraph, and you have a point of view on how product pages should read when the product is a platform • You can take a platform capability and produce a page, a pitch, and a one-liner within hours — and Sales, CS, and customers all read the same words and hear the same story • You're fluent across both Sales and CS enablement and treat CS enablement as equal in weight • You use AI as a genuine productivity layer and can talk concretely about how it's changed the way you work • You can market AI products to enterprise buyers without resorting to hype, and you understand why skepticism is rational and how to earn credibility anyway • You can move a room in a presentation • You care about category — you've worked inside a category-defining company, or wish you had, and can articulate what makes a category narrative land versus sink • Video content creation from start to finish • CX background (martech or adjacent spaces also work) • European startup or scale-up experience • What success looks like • The September launch lands as a market-defining moment, with pipeline and revenue contribution you can point to • The website closes deals instead of leaking them — a first-time visitor can read it in sixty seconds and understand exactly how TheyDo can accelerate their business • GTM has the competitive answer before they need to ask, with coverage across active segments and every key rival • Narrative discipline holds across web, launches, enablement, and customer stories — measured by consistency, not volume • AEs walk into deals with decks that tell a story, and CS runs renewals and expansions with playbooks tied to value delivered • PMM-driven launches, web, and enablement show up in expansion and net new opportunities, not just activity metrics

Responsibilities

• Run end-to-end execution for Tier 1 launches, starting with a major September launch, and introduce a launch tiering framework that separates a quiet release from a market-defining moment • Own web content strategy across homepage narrative, product pages, solution pages, and product video explainers by industry and persona — currently non-existent for video • Build the GTM content spine: pitch decks that tell a story, renewal narratives tied to value delivered, and expansion playbooks that turn product releases into land-and-expand moments • Audit and update existing Sales and CS collateral so the narrative is consistent across every asset the field uses • Stand up a competitive intelligence cadence — battlecards, win/loss, quarterly reviews — and consolidate intelligence that's scattered across teams into a single source GTM can rely on • Carry the category narrative through web, launches, enablement, analyst conversations, and customer stories, and shape how we talk about AI in a way that lands with skeptical enterprise buyers • Translate the platform's AI agent capabilities into positioning that resonates with enterprise buyers who are hungry for substance, not hype • Build and run your own AI agents as a default part of the workflow — for research, drafting, competitive analysis, and content production • Brief Product on what the market needs and brief Sales on what Product is shipping, acting as the connective tissue between the two

Benefits

• You wait for a brief — here, you drive the agenda • You need a hierarchy and clear handholding to do your best work — this is a non-hierarchical environment with full ownership from day one • You treat CS enablement as an afterthought to Sales — they carry equal weight in this role • You build content that needs constant tending — we want systems and assets that compound • You're uncomfortable being measured on pipeline impact, deal velocity, expansion, and narrative consistency rather than activity • You're skeptical of AI in your own workflow — running your own agents is a default expectation, not an optional extra • 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! • 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. • 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. • 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. • 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. • 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. • 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. • 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. • 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. • ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. • 🚀 Continuous growth of our benefits package as we continue to grow in size • To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.