Jimdo - Senior Product Marketing Manager
Requirements
• Proven track record owning and executing end-to-end GTM strategies, with measurable success in product adoption and market traction. • Deep experience in defining and implementing product positioning, customer segmentation, and messaging frameworks. • Strong knowledge of customer research methodologies, including JTBD, and the ability to translate insights into actionable strategies. • Proficiency in competitive analysis and crafting compelling differentiation narratives. • High competency in cross-functional collaboration and stakeholder management—especially with Product, Growth, and CX teams. • Skilled in creating internal enablement content that drives clarity and alignment. • Familiarity with SaaS metrics, marketing tools, and analytics platforms. • Experience working with solopreneurs, microbusinesses, or B2C audiences is a plus.
Responsibilities
• Own the product positioning, segmentation, and messaging for Jimdo’s product suite. • Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes. • Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement. • Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes. • Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption. • Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions. • Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams for narrative clarity and internal confidence. • Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs to empower internal teams.
Benefits
• Inspiring Mission: At our core, we are driven by a meaningful mission - to empower solopreneurs and small businesses to succeed and to contribute to the sustainability and vibrancy of the communities they serve. • Flexibility and Trust: Our work environment thrives on flexibility and trust. We offer fully remote work set-up with opportunities for in-person collaboration. You can manage your working hours flexibly because we prioritize the results you deliver over the number of hours you put in. • An International Diverse Team: Our team is a mosaic of over 248 individuals hailing from 50+ different countries and working across 15+ diverse locations. We take pride in our openness and inclusivity, with an Employee-led DEI Council and active ERGs that ensure everyone's voices are heard. • Continuous Growth and Career Development: We invest in your growth with company-wide access to LinkedIn Learning and curated learning paths. From day one, you have the chance to contribute your ideas and create a meaningful impact. Our flat hierarchies and swift decision-making processes provide an open platform for your career progression. • Annual compensation reviews to ensure you're rewarded fairly. • A remote office set-up bonus to enhance your workspace. • A unique workation policy that allows you to work from different locations. • An employee assistance program, offering resources and counseling. • Plus, a perk that keeps giving: up to three free Jimdo websites for your personal or professional projects that you get to keep forever.
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