PadSplit - Director of Lifecycle Marketing

PadSplitRemote - Atlanta, GA$115k – $135k+ Equity1w ago

Remote Director NA Fintech Director of Customer Success Online Merchant Head of Customer Success Braze Iterable HubSpot Email Marketing Team Leadership

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Requirements

Marketing Expertise: 8+ years of experience in lifecycle or retention marketing.
Strategic Thinker: Proven ability to create and execute customer engagement strategies.
Data-Driven Approach: Strong analytical skills to interpret data and drive decision-making.
Technical Proficiency: Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
Channel Knowledge: Expertise in email, SMS, push notifications, and in-app messaging.
Collaboration Skills: Experience working with cross-functional teams, including product and engineering.
Industry background: Familiarity with marketplace, fintech, or real estate sectors.
Innovation Mindset: Passion for testing, learning, and implementing new marketing approaches.
Customer Behavior Insight: Deep understanding of segmentation and personalized communication strategies.
Results-Oriented: Track record of improving engagement, retention, and monetization metrics.
Leadership Abilities: Strong communication and leadership skills to drive projects and inspire teams.
The Interview Process:
Your application will be reviewed for possible next steps by the Hiring Manager.
If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
If warranted, the next step would be a video interview with our Head of Marketing for forty-five (45) minutes.
If warranted, the next step would be a video interview with a panel of key stakeholders for two (2) hours. For this interview, a candidate would execute a live assessment to the panel for discussion.
If warranted, then we move to offer!

Responsibilities

Lifecycle Strategy Development: Create and execute lifecycle marketing strategies to optimize engagement and retention.
Campaign Management: Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
Promotions Oversight: Manage promotions and referral programs to drive sustainable growth and engagement.
Lifecycle Mapping: Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
Data Analysis: Analyze performance metrics and extract insights to optimize marketing strategies.
Cross-Functional Collaboration: Work closely with product, engineering, and data teams to refine automation and personalization.
Experimentation Leadership: Lead A/B testing to optimize engagement and retention strategies.
Notification Strategy: Manage notification channels to ensure timely and personalized communication.
Content Personalization: Build segmentation and behavioral triggers for tailored marketing messages.
Trend Monitoring: Stay updated on industry trends to incorporate best practices into marketing efforts.