gr0 - Creative Strategist (Contractor - Pacific Coast Hours)

• Briefing & Creative Strategy • Write clear creative briefs for performance video and static ads, grounded in data, research, and creative insights. • Do consumer, product, and competitor research to shape creative direction. • Spot top-performing concepts within accounts and trends across social media to inform new briefs. • Analyze creative test results and suggest what to try next. • Write scripts and copy for video and static ads. • Brainstorm original, scroll-stopping concepts that resonate with target audiences. • Work with the Creative Director, Editors, and Designers to make sure the final creative matches the brief. • Take feedback from the internal team and revise copy as needed. • Project Support • Track briefs and copy deliverables to keep timelines on schedule. • Review content for consistency with brand guidelines and the creative strategy. • ## WHAT DOES THE PROCESS ENTAIL: