pearmill - AI Creative Strategist
Requirements
• 5+ years in performance creative strategy, with 2+ at an agency • You've owned a major account, and you think about the client's business, not just the ad • You have opinions on where creative and AI are heading, and people want to hear them • Recent B2B, SaaS, fintech, or AI experience • A trained eye. No formal design training needed, but your portfolio shows taste • You know how ads get made, and you could make one end to end in Claude yourself if you had to • You're Claude-native and have built your own projects, skills, or agents. Bring examples • You can explain why an ad worked by who it targeted and what it solved, not just "it was entertaining" • You know ad compliance: disclaimers, AI disclosure, FTC rules
Responsibilities
• Research each account in Claude (ICP, buying committee, reviews, sales calls) and tear down competitors • Build the strategy: core audience, messaging pillars, micro-audiences, hooks • Run each round from brief to delivery with our designers, motion designers, and UGC producers • Jump in and make an ad yourself in Claude when it's faster or the round needs it • Read results with media buyers past the click (leads, pipeline, CAC) and call iterate, scale, or kill • Present rounds to clients and own the creative section of new business pitches • Bring a point of view: spot what's next in creative and AI, and share it with the team, clients, and Pearmill's audience • Build Claude skills and agents that automate research, briefing, QA, and reporting, and get the team using them • Claude sits at the center. Expect us to ask you to walk us through how you use it. • Research: Claude, the Meta Ad Library, Motion or Foreplay • Production: Claude projects and skills, AI image and video tools, Figma • Analytics: Claude connected to Meta, LinkedIn, and Google Ads data, plus Motion • WHO YOU'VE WORKED WITH • A lot of our clients are B2B SaaS, fintech, and AI companies, so B2B experience matters: considered purchases, longer sales cycles, buying committees. We also work with consumer brands, so range helps. If you've only done ecommerce or CPG, expect a steep learning curve.
Benefits
• Unlimited vacation, with 3 weeks required • Unlimited mental and physical health leave • 99% coverage for health, dental, and vision • 401(k) with 100% match up to 4% • Profit sharing • 6 weeks fully paid parental leave • Learning, remote work, and equipment budgets, plus an indoor plant budget
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