maneuver-marketing - Creative Strategist

• BUILD, IMPROVE & MAINTAIN RESEARCH INFRASTRUCTURE • Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points. • Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly. • Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses. • Improving the research infrastructure over time so it compounds instead of becoming a static swipe file. • Connecting research outputs directly to creative performance and winner generation. • Establish, Improve & Maintain the Creative Testing Process • Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs. • Designing test matrices that allow the team to isolate variables and understand what is driving performance. • Creating a high-velocity testing cadence with consistent launches and systematic iteration. • Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations. • Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints. • Scaling winning concepts across new formats, funnels, channels, geographies, and products. • Maintaining clear documentation of what has been tested, what has worked, and what should be tested next. • CREATE, IMPROVE & MAINTAIN BRIEFS ACROSS SKUS TO ACHIEVE RUN RATE AND EFFICIENCY TARGETS • Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage. • Ensuring every brief is grounded in customer insight, research, performance data, and business priorities. • Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats. • Translating research and test learnings into repeatable creative frameworks. • Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent. • Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions. • Improving briefing quality over time based on performance outcomes. • DESIGN, IMPROVE & MAINTAIN CREATIVE PRODUCTION WORKFLOWS • Designing clear workflows from research → brief → production → QA → launch → analysis → iteration. • Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel. • Defining ownership, handoffs, SLAs, and quality standards across creative production. • Identifying and removing bottlenecks before they slow down output. • Improving production speed without sacrificing creative quality or strategic clarity. • Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence. • Continuously improving and automating the production system where possible. • Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks • Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues. • Identifying bottlenecks early, before they affect scaling. • Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked. • Translating performance issues into clear creative or operational action steps. • Ensuring learnings are shared across teams and channels. • Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels. • HOW YOU’LL SUCCEED • Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions. • Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio. • Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests.