• Define and lead ARQ’s global creative direction across brand, campaigns, content, and product storytelling.
• Shape and scale ARQ’s presence across markets - ensuring the brand is consistent, distinctive, and culturally relevant in every region.
• Lead global and local campaigns (ATL and digital), from concept to execution - across channels including TV, OOH, social, and emerging formats.
• Build and grow ARQ’s creative function from the ground up (designers, writers, producers, external partners)
• Establish strong relationships with creative partners, production companies, talent, and collaborators globally.
• Partner closely with growth, product, and leadership to translate business priorities into clear, high-impact creative work.
• Create the conditions for great work: clear direction, fast feedback, and high standards