Valid - Creative Strategist, UGC
Requirements
• 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment) • Proven track record producing ads for TikTok, Meta, or Instagram • Strong storytelling and copywriting skills with the ability to hook audiences in seconds • Skilled in scripting, producing, and editing short-form UGC ads • Experience with structured creative testing and iteration • Familiarity with AI creative tools for editing and scripting • Comfortable presenting creative strategies to clients • Experience growing and mentoring creators or creative teams • WHAT YOU’LL BE GETTING • Work on a high-ambition, global team • Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days) • Annual company offsite in a new location each year • Remote-friendly (USA/Canada) with preference for SF-based candidates
Benefits
• Performance marketing lives and dies by creative. And right now, UGC-style ads are the most powerful driver of performance across platforms like TikTok, Meta, and Instagram. • With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts at speed. But the magic comes from creator-led storytelling that feels real, relatable, and native to the feed. That’s where you come in. • Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results. • Our goal: pioneer the future of AI-powered UGC advertising, starting with you. • Competitive salary based on experience and location • Benefits: 401k, healthcare, FSA, lunch (for in-person days) • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.
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