tldr.tech - Senior Demand Generation Marketer
Responsibilities
• Own the inbound and marketing-sourced pipeline goals end to end. Your north star is to beat them every quarter, not just hit them. • Turn our v1 programs into a machine. Own paid, HubSpot nurtures, the email calendar, and conversion across the funnel, testing, optimizing, and reporting on what’s working and why. • Take integrated campaigns to market end to end, from webinars to gifting and account playbooks, partnering with Product Marketing and Content to make each one land. • Sit with Sales on accounts and verticals. As TLDR moves to a vertical go-to-market, you'll influence the campaign strategy for each vertical and find creative ways for marketing to fuel outbound. • WHAT SUCCESS LOOKS LIKE • Marketing-sourced pipeline grows every quarter, and you consistently beat the goal. • Demand comes from more channels, more audiences, and more entry points than it does today. • Sales sees marketing as a true partner on every vertical and key account.
Benefits
• 🤑 Compensation: Total cash at target is $207,000 - $321,500 • Annual bonus: $43,000 when we hit our company revenue goal, paid in cash each January, with upside up to $86,000 if we beat it • 💲How we pay: One of our values is to simplify aggressively, and that includes pay. You get a base and a bonus, both in cash. • We place you in the band based on what the interview process shows about your experience. If you’ve done this role at this level before, we’d typically start you around $227.5k in total cash, which leaves room to grow. You move up with performance, and we review pay every year. • We keep the team small and pay well, so you work alongside strong people. If comp is the only thing stopping you from applying, tell us. • 🌎 Location: We're 100% remote across the US and Canada. Work where you want - our bands are set to tier-1 city rates wherever you live. • 🤝 Team Events: Biannual team offsites. Most recently we’ve gone to New Orleans, San Diego and Park City! • 🏝️ Time to Recharge: Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays. • 🏥 Health Benefits: Comprehensive medical, dental and vision benefits with a 100% paid option • 📈 401(k) Plan: Empower 401(k) • 🍼 Paid Parental Leave • 💻 Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad. • 🔰 Learning & Development Stipend: For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens. • 📥 If you're ready to make a real dent at a bootstrapped, profitable company, apply. Tell us if you need any accommodation at any point in the process. • PRESS AND PUBLICATIONS • Pricing and demographic information in TLDR’s latest media kit https://kit.tldr.tech
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