stepful - Field & Events Marketing Manager

New York, United States, Hybrid$110k - $130k3w ago

In Office Senior NA Logistics EdTech Marketing Manager Field Marketing Manager Reporting Records Management Salesforce Marketo Talent Acquisition

Requirements

• This opportunity can be hybrid, based out of our NYC office, or fully remote, reporting into our Director, Enterprise Marketing. • This role involves up to 30% travel. • 5+ years of events or field marketing experience, including at a startup • A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution • Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar) • Experience running webinars or virtual events from promotion through follow-up • Scrappiness: you're comfortable building your own processes and tools when there isn't infrastructure in place • Strong project management and communication skills, and a habit of flagging risks early to sales and marketing partners • Willingness to travel to events, including during the busy fall season • You've run events for healthcare, health system, or HR and workforce audiences • You've helped launch a company's own flagship event or customer summit • You've worked in EdTech, workforce development, or healthcare • INTERVIEW PROCESS: • Introductory call with Talent Acquisition team member • Interview with Hiring Manager • Take-Home Assignment • Virtual Panel Interview • On-Site Panel Interview

Responsibilities

• Event Execution • Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination • Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget • Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team • Lead Capture & Follow-Up • Implement and maintain event lead tagging in HubSpot so every lead and attendee is attributed correctly • Run post-event follow-up sequences and hand off warm conversations to sales quickly • Track attendee engagement after each event and share insights that shape which events we invest in next • Webinars & New Programs • Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing • Support planning and execution for a Stepful-hosted event next year • Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up

Benefits

• Meaningful Equity Stake • Subsidized Medical, Dental, and Vision insurance plan options • Learning stipend • Open vacation policy, including: • Guidance of 15 days PTO annually • Stepful closed the last week of December • 15 work-from-anywhere days • 10 public holidays observed for 2026 • The target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.