headway - Senior Digital Marketing Channel Manager, SEO & AEO
Responsibilities
• Own Headway's SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing to execution to results • Make Headway the brand AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) recommend and cite for therapy-related questions, and build the tracking to prove it • Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate • Lead link building, digital PR, and partnerships to grow Headway's authority and third-party mentions • Partner with the Growth PM and engineering on technical priorities: site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access • Design and run AI workflows and agents for research, content production, outreach, and monitoring • Run fast experiments, report on channel performance, and share what you learn with the broader growth team • You’d be a great fit if… • You have 8+ years of SEO experience with a record of growing organic acquisition, and recent, hands-on wins in AEO • You can explain how AEO differs from SEO and already have ideas for how to win AI search in a competitive category • You want to be a hands-on IC and channel owner, and you'd rather build with AI than build a large team • You're AI-native: you've built AI processes or agents (on your own or with help) and can show the results • You're a growth hacker at heart who also nails the fundamentals, especially link building and long-tail content • You're technical enough to diagnose site issues and set strategy with product and engineering, even if you don't write the code • Bonus: experience in digital health, telehealth, or another YMYL category
Benefits
• Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave. • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
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