wealthfront - Lead Product Marketing Manager, Cash

Remote - USA3w ago

Remote Senior NA Banking Product Marketing Manager Sales Manager Crypto Marketing Manager Product Marketing Team Leadership

Requirements

• 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience • Passionate storyteller with strong communication, presentation, and writing skills • Strategic thinker who equally values creativity and marketing effectiveness • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments. • A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful • Personal finance knowledge and experience is a big bonus, but not required • Bachelor's degree or higher

Responsibilities

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product. • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth • Develop positioning, audience, and distribution strategies for new and existing products • Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against • Regularly lead business performance recaps and findings with executive leadership team • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect