aios - Creative Strategist at AIOS — Remote, $35k-$50k/yr inc equity
Requirements
• Healthcare / regulated category experience: you have creative experience in GLP-1s, telehealth, weight management, supplements, pharmacy, anywhere compliance is a daily reality. • Multi-market / localisation experience: You've adapted creative across countries and understand what changes (and what doesn't) market to market, especially in the EU. • Video-native: Comfort with the language of editing, pacing, and short-form video formats. • Design fluency: Comfort with the language of visual design, layout, typography, hierarchy, and color for static ads; ability to art-direct designers and give precise, specific feedback on statics. • Channel range beyond Meta: Familiarity with creative for Google Shopping, YouTube, Discover, and CTV, the channels our external agencies will own. • Creator briefing: Experience briefing and providing feedback to UGC creators at high volumes. • Analytics tooling: Comfort with creative analytics platforms (e.g. Motion) and Meta Ads reporting. • Crisp written communication: Your briefs, feedback, and weekly notes are clear enough that anyone (creative, performance, or leadership) can act on them without a follow-up. • OUR CULTURAL STANDARDS • We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members: • 1. Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission. • 2. Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity. • 3. Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us. • 4. If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence. • 5. Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations. • 6. A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win. • 7. Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud. • 8. Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You’ll be shocked how capable you are and how much you can achieve. • 9. Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that. • 10. The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it. • 🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”
Responsibilities
• Ad ideation (statics & video): You generate a steady flow of raw angles, hooks, concepts, and formats for both static and video ads across our brands. You draw on competitor research, in-account performance, and social trends to make sure the pipeline never runs dry. • UGC scripts & ad copy: You write UGC scripts and ad copy that are on-brand, on-voice, and built to convert, structured so creators and editors can execute them cleanly. • Creator content: You review new content from the creators we use in our ads, checking it against the brief, the brand, quality standards, and compliance before it goes anywhere near spend. • Internal QA & compliance: You review ads from the internal team, catch mistakes before they ship, and make sure every asset is compliant with the advertising guidelines of each country we run in. • Meta agency partnership: You manage the external Meta ad agencies: reviewing their deliveries, attending weekly meetings, feeding them clear insight on what's currently working in our accounts. • Channel agency partnership: You manage the external agencies owning Google Shopping, YouTube, Discover, and CTV, reviewing their creative output and keeping it aligned with brand, compliance, and what we're learning elsewhere. • Performance reporting: You prepare regular performance reports for the Creative Team: clear, consistent, and translated into "what to make / test next," not just numbers. • Support the Creative Lead: You take regular daily tasks off André's plate so the creative function runs smoothly while freeing him up. • Competitor research: You track competitors' creative approach (angles, formats, hooks, offers, landing experiences) and turn it into ideas we can apply. • Cross-DTC research: You mine ad formats, angles, themes, and ideas from other DTC brands (in and out of category) and adapt the best of them to our operation. • DTC creative strategy: You've personally ideated, briefed, and shipped performance creative (static and video) for DTC ecom brands, not just managed a queue, and not agency-only oversight. You did the work. • Strong copy + UGC scripting: You can write ad copy and UGC scripts that convert, and you understand hook / retention / CTA structure for paid social. • Performance fluency: You think in hooks, angles, formats, and testing, and you can read creative performance data (hook rate, hold, CTR, CPA/ROAS signals) and turn it into the next brief. You don't need to be a media buyer, but you speak their language. • Taste and creative judgment: You have a genuine point of view and can generate original angles, not just reformat existing ones. You give sharp, specific feedback to designers, editors, and creators to keep the team aligned. • Clockspeed: You run a reliable, rapid cadence: briefs out on time, reviews turned around fast, reporting that lands every week. Your work is legible and easy to trust. • Mlti-workstream capacity: You can run several workstreams and/or brands in parallel without dropping balls. • Compliance-minded: You're comfortable working inside advertising rules and QA'ing creative against them. You can absorb new guidelines fast and operate within them. • Intensity: You'll work in a high-ownership, async culture and measure yourself in outcomes. The role requires real intensity and reliability. • ‼️Not the right fit if: you've only worked in brand / awareness (not performance) creative; you've only ever operated through agencies without doing the hands-on work; you can't write a UGC script or brief yourself; you have no exposure to reading creative performance data; or you can't point to specific ads / angles you personally originated that moved the needle. You’ve worked in B2B only.
Benefits
• You get paid above market salary and you get early stage equity, so you get really rich if we nail this. • The stuff below is cool as well. • Healthcare: comprehensive medical insurance (if appropriate) • GLP-1s: free membership with a clinic offering GLP-1s • Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays) • Remote: our team is fully distributed across the world and functions fully remotely • Personal development: budget for books, courses, coaching ($600/yr) • Personal wellness: budget for gym, health apps ($600/yr) • Coaching: free biweekly health coaching • Equipment: Macbook & work-from-home equipment provided as needed • What are we missing? We're still early, so you get to shape our culture. • Your resume in English • Your LinkedIn profile • Your portfolio of DTC performance ads (static & video) you personally conceived, briefed, or scripted, and any performance context • Examples of UGC scripts or ad copy you've written • Applications without examples of DTC ads & the creative work behind them won't be considered
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