Binance - Field Growth and Operation - LATAM (Offline Acquisition)

• Lead offline acquisition strategy and in-market growth initiatives focused on driving app downloads, payments adoption, activation among individual customers and small merchants. • Identify and engage local vendors, retail partners, and distribution channels to expand point-of-contact opportunities and install apps for users. • Plan and execute growth campaigns, monitor core metrics like new user growth and retention. • Select, onboard, and manage third-party vendors, promoters, and channel partners in each assigned country or region. • Build scalable playbooks and SOPs for consistent vendor performance and execution quality. • Monitor and analyze field performance metrics, using data to inform actions and optimize acquisition spend and channel mix. • Use user behavior and cohort analysis to refine field strategy and maximize ROI. • Partner with local leadership and global teams to localize messaging and pricing strategies. • Bachelor’s degree in Business, Marketing, Operations, or a related field. • 5+ years relevant experience in field marketing, sales operations, channel management, or user acquisition roles - ideally in tech platforms, payments, or marketplace growth. • Strong analytical skills with experience in performance tracking, data analysis, and reporting. • Proven experience coordinating and managing third-party vendors / field teams. • Comfortable working in ambiguous, fast-moving environments with cross-regional coordination. • Business fluency in English