Twilio - Marketing Analyst, PLG & Self-Serve Analytics
Requirements
• Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! • Proven Technical Ability: Fluency in SQL and Python is essential. • Proven Technical Ability: • SQL and Python • PLG/Self-Serve Experience: Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment • AI/LLM Fluency: Ability to work with different Large Language Models (LLMs) to develop innovative business solutions. • AI/LLM Fluency: • Large Language Models (LLMs) • Analytical Mindset: Experience leveraging data to uncover insights and influence business strategy. • Analytical Mindset: • Strategic Thinker: A passion for "picking up the trash", identifying problems and fixing them proactively instead of waiting for instructions. • Strategic Thinker: • Education: Bachelor's degree in a quantitative or business field, or equivalent practical experience. • Education: • Location • This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. • Travel • We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.
Responsibilities
• Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions • Lead PLG Analytics: • Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL. Collaborate with Marketing Data Engineering to take tests from pilot to production. Ensure every technical pilot/ prod development has marketing impact and is measurable and scalable • Bridge the Technical Gap: • Build Strategic Partnerships: Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases • Build Strategic Partnerships: • Drive Iteration: Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks • Drive Iteration: • Synthesize Data: Distill complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on 1-2 succinct takeaways for executives. • Synthesize Data: • Develop Toolkits: Build and maintain analytical toolkits - scoring models, segmentation frameworks, dashboards - that help Sales and Marketing teams act on insights at scale • Develop Toolkits:
Benefits
• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. • Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. • The estimated pay ranges for this role are as follows: • Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $96,640 - $120,800. • Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $102,240 - $127,800. • Based in the San Francisco Bay area, California: $113,600 - $142,000. • This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. • The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. • Application deadline information • Applications for this role are intended to be accepted until June 30, 2026, but may change based on business needs. • Twilio thinks big. Do you? • We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. • So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
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